Auto companies are big players when it comes to football’s big game.
Brands love to roll out expensive advertising campaigns, as the Super Bowl gets a massive amount of viewers. Exactly how many? Last year, the NFL’s big game became the most-watched television event in U.S. history with 111.5 million viewers tuning in.
Oddly enough though, many automakers opted out of this year’s game despite the record-setting views last year.
Things finally seem to be moving according to plan for Lotus.
Today the troubled British sports car manufacturer announced that it plans to debut a new model during the Geneva Motor Show in March. Without releasing specific details about the car, Lotus said the new vehicle will 'remain true to its core pillars of lightness, performance and driving purity.'
Last year Lotus laid off 23 percent of its staff in an effort to reduce costs and make itself into a viable business again. Meanwhile, the company has been busily expanding its dealer network, adding 25 over the past nine months with another 50 planned by the end of 2015 globally for a total of 213 once all the stores are open. Over the past nine months, Lotus said its sales increased 54 percent year-over-year with a total of 1,565 units.
You might have heard that the Detroit economy is on the upswing and so is the North American International Auto Show.
You could say the COBO Center just got a mid-cycle refresh and as you can guess it’s bigger, better and more efficient (sort of) than ever before. But time is short and what you really care about is inside, so what are you waiting for?
This year’s Detroit Auto Show is shaping up to be one of the largest in recent memory in terms of product reveals.
Major debuts include the new Chevy Volt, Nissan Titan, Toyota Tacoma, Cadillac CTS-V, Acura NSX, Honda FCV Concept, Hyundai Sonata Hybrid, Infiniti Q60 concept, Lexus GS-F, Audi Q7, Mercedes GLE and two new products from Buick including a crossover and a convertible. Some other reveals are still a mystery, but we expect to see a huge performance announcement from Ford, including the introduction of the Focus RS to North America, as well as a possible Raptor successor and even a new flagship sports car!
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