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Old 05-05-2008, 01:15 PM   #38 (permalink)
fitfan
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Join Date: Jan 2004
Location: San Diego!
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i have a suspision that this new ferarri is not so much about price...

the current crop of F-cars have in a way lost their way. and ferarri has even said they need to put themselves on a diet.

but your not gonna make friends by changing up the game and giving loyal customers a car thats more efficent through lighter weight and less complexity and charging 599 money...

so what do you do? roll out the new philosophy at the bottom end of your product range, demonstrate that while its less expensive and less powerful, its actaully usable faster, and more efficent. and more "traditional" in its execution - more of a real ferrari

that my guess - its ferarris marketing plan to roll out new philosphy. not an "entry" ferarri at all. probably will be their "best" car once it rolls out.
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