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Old 08-25-2008, 10:49 PM   #14 (permalink)
ewalberg
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Join Date: May 2006
Location: Redwood City, CA
Posts: 487
i don't understand why $170 electric car is any stupider than a $170 gas car?... which it sounds like you're somehow implying... and where does anybody say the price is reasonable? Maybe you're only referring to the frustration with them trying to market it as green... well, that's marketing for you. it's their job to try and capitolize on anything that's even vaguely true. I happen to despise the use of the word "green"... it's a friggin' color...

i happen to think marketing it's green is an all around bad idea... electric is already assumed green. somebody spending 170k on a little race car is going to care a whole lot more about how fast/fun it is, if anything is going to spend more time defending it's features and performance over it's equivalent gas competitor than trying to explain how green it is... they already know electric is green... you think the first thing they tell their friends when they drive up in it is... hey, my car is green... i really really doubt it... likely it's the last ditch effort they're going to use to justify it if they're not convicing someone of it's performance... so to me calling it "green" sounds like it's already trying to make up for it's lack of performance... performance features which i think are great...
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