[wallabyguy]

This is a great example of how Lotus is jumping into viral marketing. By associating their product with "hollywood", it entices people to give consideration to the brand that otherwise would have dismissed it. This demographic are the core of the Evora's market and will be critical o win over if the company wishes to weather the economic storm. The publicity cost Lotus nearly nothing (other than perhaps some discounts to the celebs named) and will go far to lend credibility.