Quote:
Originally Posted by wallabyguy
This is a great example of how Lotus is jumping into viral marketing. By associating their product with "hollywood", it entices people to give consideration to the brand that otherwise would have dismissed it. This demographic are the core of the Evora's market and will be critical o win over if the company wishes to weather the economic storm. The publicity cost Lotus nearly nothing (other than perhaps some discounts to the celebs named) and will go far to lend credibility.
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Sorry Robert but I can't disagree more strongly. This type of "marketing" is transpartent and shallow. It will make serious enthuisiasts question the substance of Lotus. Is it just a car for showing off or is it a real drivers car? Lotus has been trying to suck up to "celebrities" for a couple years and I don't think it has made any impact. Hollywood is full of suck-ups who want to ride the coat tails of celebrities. I'd rather know that track day junkies were signing up to buy the car. Another point is the validity of these claims. How many celebrities will actually buy the car? You are right that it costs nothing to promote this type of connection. I suggest you get what you pay for in this case.