Quote:
Originally Posted by Rat27
Sorry Robert but I can't disagree more strongly. This type of "marketing" is transpartent and shallow. It will make serious enthuisiasts question the substance of Lotus. Is it just a car for showing off or is it a real drivers car? Lotus has been trying to suck up to "celebrities" for a couple years and I don't think it has made any impact. Hollywood is full of suck-ups who want to ride the coat tails of celebrities. I'd rather know that track day junkies were signing up to buy the car. Another point is the validity of these claims. How many celebrities will actually buy the car? You are right that it costs nothing to promote this type of connection. I suggest you get what you pay for in this case.
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I disagree that this cheapens the brand. Lotus needs to hit a broader market if it is going to survive and while Lotus has modified Isuzus in the past and is owned by Proton, it still has credibility with the race crowd. The Evora fits in well with the Elise, Exige and 211 IMO. Just because many rappers on MTV have F430s doesn't cheapen Ferrari and as long as the Evora drives like a Lotus, it will not cheapen Lotus. I am going to wait for an all black turbo though.