Quote:
Originally Posted by texige
I disagree that this cheapens the brand. Lotus needs to hit a broader market if it is going to survive and while Lotus has modified Isuzus in the past and is owned by Proton, it still has credibility with the race crowd. The Evora fits in well with the Elise, Exige and 211 IMO. Just because many rappers on MTV have F430s doesn't cheapen Ferrari and as long as the Evora drives like a Lotus, it will not cheapen Lotus. I am going to wait for an all black turbo though.
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I agree Lotus needs to broaden its market. The difference between Lotus and Ferrari is that Ferrari doesn't promote the fact that rappers buy their cars. The current management with Lotus seems to think that snuggling up to celebrities will some how provide credibility to the cars. It's just the other way around. People migrate to things with credibility because of substance not because of the stars that agree to be promoted with the item.