Quote:
Originally Posted by Rat27
Sorry Robert but I can't disagree more strongly. This type of "marketing" is transpartent and shallow. It will make serious enthuisiasts question the substance of Lotus. Is it just a car for showing off or is it a real drivers car? Lotus has been trying to suck up to "celebrities" for a couple years and I don't think it has made any impact. Hollywood is full of suck-ups who want to ride the coat tails of celebrities. I'd rather know that track day junkies were signing up to buy the car. Another point is the validity of these claims. How many celebrities will actually buy the car? You are right that it costs nothing to promote this type of connection. I suggest you get what you pay for in this case.
|
I believe you're missing the purpose of this vehicle. The track day junkies will be purchasing an Elise/Exige or 211. Those looking for a sporty 2+2 with some luxury will be opting for the Evora. Eventually when the Esprit returns Lotus will have a full line of products for most demographics. Not everyone buys a Porsche Carrera because it can post particular lap times. For Lotus to be able to produce track day vehicles and stay true to its philosophy they need to be in business to do so. The Evora will open them up to a new demographic allowing them to post greater profits.