Quote:
Originally Posted by Rat27
Lotus has been trying to suck up to "celebrities" for a couple years and I don't think it has made any impact. Hollywood is full of suck-ups who want to ride the coat tails of celebrities. I'd rather know that track day junkies were signing up to buy the car. Another point is the validity of these claims. How many celebrities will actually buy the car? You are right that it costs nothing to promote this type of connection. I suggest you get what you pay for in this case.
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any publicity is good publicity
and believe me, if you were selling a product, particularly a luxury item, you'd be all over the fact that a celebrity was interested in your product - and you'd tell everyone.
Celebrity endorsements are always welcome, and can cost millions.
George Clooney gets paid BIG bucks to do commercials for Honda - Japan)
So in todays economic times, companies are more than anxious to gain free publicity if a famous figure is photographed getting out of one of their cars.
It's not like Lotus is running adverts featuring those names, it's just a little press blurp from the sales dept to drum up a bit of interest.
the Evora isn't targeting the track crowd!
it's more boing touted as a luxury 2+2 (even the name suggest that!)
with enough trunk space for a set of golf clubs!