Quote:
Originally Posted by Gizmo3000
any publicity is good publicity
and believe me, if you were selling a product, particularly a luxury item, you'd be all over the fact that a celebrity was interested in your product - and you'd tell everyone.
Celebrity endorsements are always welcome, and can cost millions.
George Clooney gets paid BIG bucks to do commercials for Honda - Japan)
So in todays economic times, companies are more than anxious to gain free publicity if a famous figure is photographed getting out of one of their cars.
It's not like Lotus is running adverts featuring those names, it's just a little press blurp from the sales dept to drum up a bit of interest.
the Evora isn't targeting the track crowd!
it's more boing touted as a luxury 2+2 (even the name suggest that!)
with enough trunk space for a set of golf clubs!
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I couldn't disagree more about any publicity being good publicity. I make my living trying to make sure the publicity is the right kind of publicity.
I know the Evora isn't a track day car. It's targeting the Cayman and 911. However even people who would never track their car desire authenticity. Courting celebrities doesn't seem authentic to me. Perhaps I'm too much of a purist but I see th is as diminishing the Evora instead of enhancing it.