Quote:
Originally Posted by Rat27
I couldn't disagree more about any publicity being good publicity. I make my living trying to make sure the publicity is the right kind of publicity.
I know the Evora isn't a track day car. It's targeting the Cayman and 911. However even people who would never track their car desire authenticity. Courting celebrities doesn't seem authentic to me. Perhaps I'm too much of a purist but I see th is as diminishing the Evora instead of enhancing it.
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guess I'll retract the thing about ANY publicity, as bad publicity would definitely not be a good thing for a car manufacturer (good for D-list celebrities who want to get back in the public eye tho perhaps).
But if Lotus is going to target the 911 market, they're targeting Porsche buyers, which stereotypically can be described as badge-snob executives who just want to be seen driving their expensive european sports cars - not as track junkies. (seriously, when was the last time anyone saw a Porsche advertised as "never been tracked")