Quote:
Originally Posted by tcnohead
HAD they done this, I believe the Tesla would have ended up being more affordable due to the low, almost non-existent, cost of R&D. But they didn’t and I believe they are suffering because of the outrageous cost of their cars.
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Could be. I wasn't taking either side, just pointing out that no matter what you do, armchair business whizzes come out of the woodwork to criticize it.
Tesla's intent was to create a halo car that would put them on the map for their real intended market...the higher volume sedan. An electrified Elise wouldn't do that. Like most new car ventures, there may have been, in Greenspan's words, "irrational exuberance", in their business plan.
On the other hand, Chrysler is being very economical in their development of the electric two-seater, though I'm not sure their business plan includes ever actually producing it. And, if it did, could they even accomplish it now.