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Lotus has never been known for their "marketing expertise"!
Quote:
Originally Posted by 6_speed
For me, it all comes down to Evora's (US) price point because that is the easiest thing to adjust.
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Witness the pricing of the Buzzbomb as an example. If they had base-priced that baby at $34,999 or so you would not have seen them stack up like cordwood at dealers across the nation. 
The initial wave of the Evora will sell as the Looky@Me crowd will be all over this vehicle like a duck on a junebug. Lotus will become greedy and up the price even further as they enter production year el numero dos.
Hang on tight.
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Is it just me, or did this trip go downhill since we ran out of Lucky Lager
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