[wallabyguy]

Lotus needs to follow a new path with future option/ accessory offerings. Create accessory guidelines (engineering) for wheels, car covers, exhausts, etc. and have them sourced by the distriutor in each country rather than sourced all in england. This would allow lotus to offer only 2 wheel options from the factory, for example, rather than 22 that they currently stock so all markets are served. The regional distributors could then source wheels which appeal and are in demand by their region. this would simplify the build process and (this one's for Kim) SAVE MONEY. Make one dash standard for the model instead of different ones for the US and Europe. The new LED tail lamps address one of my personal concerns. Bumpers are already on their way.

But the most important thing Lotus can do is keep the spirit of the Elise and spread it throughout the line. Don't go soft (like some pictures of an awful looking thing with Cheverolet headlamps we've seen lately). Stay edgy and unique. Stay light and agile. Don't be Ferrari. Don't be Porsche. Be Lotus (and kick all their asses).