[JoshS]

Originally Posted by Rachel

Uh, no. I think it damages business relationships. Why would Alpine want to put their stereo equipment into the elise as a stock component only to have JVC being advertised all over the cars and in magazines?

My bad, sorry. But, to answer your question. Money. Alpine is a vendor, not the customer. It might strain the relationship for a moment, but in the end Lotus could easily put another radio in. Plus if Alpine pulled their product, other manufactors would wonder how much dog wagging this tail would do. This goes on so much in so many industries you wouldn't believe it.