Actually they should put these on a DVD, send them to dealers to hand out to potential customers and current owners. Great way to build up some brand knowledge and loyalty.
Add in a poster off all of Lotus' models and I bet a lot more people would become Lotus evangelists. Read Primal Branding by Patrick Hanlon and you'll see what I mean -
http://www.amazon.com/Primalbranding.../dp/074327797X