New Magazine About Tracking & Performance Driving - LotusTalk

JonOrangeElise · 07-05-2007, 03:50 PM

Hi all... After many months of writing, editing and design, High-Performance Driving is now shipping to newsstands all across North America. In the magazine you'll find a bundled DVD full of performance-driving instruction for newbies, and in the pages of the mag itself you'll find content for driving enthusiasts of all levels. Articles include:
- State of the Union report on road courses in development
- a step-by-step article on making your own track maps
- an extensive overview of performance driving fundamentals
- an in-depth how-to on heel-toe downshifting, trail-braking and trailing throttle oversteer
- interview with Alan Wilson, America's #1 track designer -- very technical, very informative
- Huge how-to article on getting started in club racing
- My own first-person account on what you get for your money at Skip Barber and Russell Racing
- On article on 22 performance driving drills you can safely practice on the street
- an investigative report on traffic cameras, and why they're unfair, innacurate and oftentimes dangerous (written by our own Taxcheat!)
- Jay Lamm writes a VERY funny piece on 24 Hours of Lemons
- Tale of the Dragon (Hwy 129 -- 11 miles, 318 corners) from a cop's point of view
- And finally, a story on the early 50s road races through Golden Gate park...

All that plus awesome photos, diagrams and infographics. Check it out and let me know what you think!

Dennis · 07-05-2007, 03:55 PM

Is the magazine available nation wide? Any particular magazine / book stores that will carry it?

JonOrangeElise · 07-05-2007, 04:10 PM

nationwide -- yes! Borders, Barnes & Noble, Target, Walmart, and many others. I will try to post a list soon. Cheers....

polar · 07-05-2007, 06:05 PM

gee, the driver in the orange car looks familiar, LOL.

JonOrangeElise · 07-05-2007, 08:20 PM

Quote:

Originally Posted by polar

gee, the driver in the orange car looks familiar, LOL.

He's a handsome devil isn't he? But he needs to hold on to his cars longer than mere MINUTES! hehehehehe.

You and I need to talk. I was just at Tony's getting my belts and alignment done. You are insane. We need to schedule an intervention.

LotusUSA · 07-05-2007, 08:21 PM

You've got yourself a new subscriber.

Ken Wright · 07-05-2007, 11:17 PM

Please list the web site so I can subscribe. Can't find it with Google.

JonOrangeElise · 07-06-2007, 08:00 AM

Quote:

Originally Posted by Ken Wright

Please list the web site so I can subscribe. Can't find it with Google.

Hey guys, we will have a website up in a week or two. But there are no subs being offered at this time. Newsstand only for now.

Richard 350z · 07-06-2007, 08:51 AM

Quote:

Originally Posted by JonOrangeElise

Hey guys, we will have a website up in a week or two. But there are no subs being offered at this time. Newsstand only for now.

You can't figure out how to mail it? lol

JonOrangeElise · 07-06-2007, 09:09 AM

Quote:

Originally Posted by Richard 350z

You can't figure out how to mail it? lol

Ah, if the public only knew the function that magazine subscriptions REALLY serve.

The best retailers to find the magazine would be
Barnes & Noble
Borders
B. Dalton
Waldenbooks
Books a Million
Wal-Mart
Major supermarket chains (SW, Albertsons, Publix, Kroger)

uclacyc · 07-06-2007, 09:35 AM

Quote:

Originally Posted by JonOrangeElise

Ah, if the public only knew the function that magazine subscriptions REALLY serve.

What does it serve?

silvElise · 07-06-2007, 11:48 AM

Quote:

Originally Posted by JonOrangeElise

Ah, if the public only knew the function that magazine subscriptions REALLY serve.

The best retailers to find the magazine would be
Barnes & Noble
Borders
B. Dalton
Waldenbooks
Books a Million
Wal-Mart
Major supermarket chains (SW, Albertsons, Publix, Kroger)

I stopped by the b&n by me to pick this up and support you, but no go. They did not have it

Patricko · 07-06-2007, 11:52 AM

Borders at South Coast Plaza did not have it.

JonOrangeElise · 07-06-2007, 02:05 PM

Quote:

Originally Posted by Patricko

Borders at South Coast Plaza did not have it.

Patricko and SilvElise: I apologize. I just got mine yesterday, so it may take a while before they appear on newsstands. I would check back middle of next week.

xtn · 07-06-2007, 02:07 PM

I want it.

JonOrangeElise · 07-06-2007, 02:20 PM

Quote:

Originally Posted by uclacyc

What does it serve?

Newsweek, TIME, Sports Illustrated, National Geographic -- all these magazines make considerable profit from subcription revenue. But these magazines are exceptions to the rule.

Subscriptions are typically loss-making. Think about it: That subscription to GQ or Maxim costs just $12, but the magazine is THICK with expensive paper, and it is delivered via first-class mail. The costs to merely print and send the magazine far outweigh the revenue that comes in via subscription sales.

These subscriptions only exist to keep the magazine's "rate base" at a high number. The rate base is the number of copies that the publisher promises will be read each month. The higher the rate-base, the more the publisher can charge for each advertising page. So if I need to keep my rate-base at 500,000 copies per month, then I might do whatever it takes to stay at this number, lest I lose money on the advertising front.

So I will sell my subs at below-cost prices. And I will keep sending issues to people who stopped subscribing. And if I'm really devious, I might even lie about how I account for my rate-base numbers.

Our competitors (in the tech space specifically) are infamous for artificially inflated rate bases. They have large circulation numbers, but a nice portion of their total rate bases are shams. Magazines go out to people who don't even read them -- and advertisers don't get what they paid for.

Richard 350z · 07-09-2007, 06:53 AM

I would probably subscribe to your magazine if I could, and a price significantly more than $12 wouldn't scare me. But I'm not going to go out of my way to find it on a newstand.

One time there I heard there was a picture of me in my EVO on track at the EVO Tuner shootout, in DSport magazine, a couple of years ago. I went all over town looking for that mag. I finally found it, buy what a PITA.

rnr · 07-09-2007, 08:29 AM

Can someone post when it starts showing up in newstands? I was at Borders yest and couldn't find it.

JonOrangeElise · 07-09-2007, 09:13 AM

For you, Rahul, I will save one. :-)

Sorry for the shipping delays, everyone! I swear it has been printed! I have a few boxes sitting right next to me, as I type.

Ram · 07-09-2007, 11:27 AM

Quote:

Originally Posted by JonOrangeElise

Sorry for the shipping delays, everyone! I swear it has been printed! I have a few boxes sitting right next to me, as I type.

Can you just send me one? And then maybe the next one and the next one? I'll send you $12!

07-05-2007, 03:50 PM	#1 (permalink)
JonOrangeElise Registered User Join Date: Oct 2003 Location: San Francisco Posts: 1,890	New Magazine About Tracking & Performance Driving Hi all... After many months of writing, editing and design, High-Performance Driving is now shipping to newsstands all across North America. In the magazine you'll find a bundled DVD full of performance-driving instruction for newbies, and in the pages of the mag itself you'll find content for driving enthusiasts of all levels. Articles include: - State of the Union report on road courses in development - a step-by-step article on making your own track maps - an extensive overview of performance driving fundamentals - an in-depth how-to on heel-toe downshifting, trail-braking and trailing throttle oversteer - interview with Alan Wilson, America's #1 track designer -- very technical, very informative - Huge how-to article on getting started in club racing - My own first-person account on what you get for your money at Skip Barber and Russell Racing - On article on 22 performance driving drills you can safely practice on the street - an investigative report on traffic cameras, and why they're unfair, innacurate and oftentimes dangerous (written by our own Taxcheat!) - Jay Lamm writes a VERY funny piece on 24 Hours of Lemons - Tale of the Dragon (Hwy 129 -- 11 miles, 318 corners) from a cop's point of view - And finally, a story on the early 50s road races through Golden Gate park... All that plus awesome photos, diagrams and infographics. Check it out and let me know what you think! Attached Images __________________ 2005 Lotus Elise, "the orange car": hard top, touring, starshield, orange/black Lotus Sport seats, 6-point Schroth belts, 4Tress Harness Bar, SJ Racing 15x7/16x8 track wheels (plus stock wheels for the road), RTD Brace, HIDs, Safety Solutions R3 Head & Neck Restraint System 2006 BMW M3 Competition Package, "the blue car": stock

07-05-2007, 04:10 PM	#3 (permalink)
JonOrangeElise Registered User Join Date: Oct 2003 Location: San Francisco Posts: 1,890	nationwide -- yes! Borders, Barnes & Noble, Target, Walmart, and many others. I will try to post a list soon. Cheers.... __________________ 2005 Lotus Elise, "the orange car": hard top, touring, starshield, orange/black Lotus Sport seats, 6-point Schroth belts, 4Tress Harness Bar, SJ Racing 15x7/16x8 track wheels (plus stock wheels for the road), RTD Brace, HIDs, Safety Solutions R3 Head & Neck Restraint System 2006 BMW M3 Competition Package, "the blue car": stock

07-05-2007, 08:21 PM	#6 (permalink)
LotusUSA The Architect Join Date: Dec 2006 Location: Fishers, IN Posts: 537	You've got yourself a new subscriber. __________________ "More power makes it fast on the straight, less weight makes it fast everywhere." - Colin Chapman 2006 BRITISH RACING GREEN EXIGE 2005 SAFFRON YELLOW ELISE (R.I.P.)

07-05-2007, 11:17 PM	#7 (permalink)
Ken Wright Registered User Join Date: Jul 2006 Posts: 553	Please list the web site so I can subscribe. Can't find it with Google. __________________ All torque, no traction...Exige S. Real sports cars don't have A/C!

07-06-2007, 11:52 AM	#13 (permalink)
Patricko Elise Royalty Join Date: Dec 2003 Location: Huntington Beach, CA Posts: 6,293	Borders at South Coast Plaza did not have it. __________________ Providing an opportunity for others to live vicariously through me since 2004 ®

07-05-2007, 03:55 PM	#2 (permalink)
Dennis RuleTheWorld Join Date: Jul 2004 Posts: 77	Is the magazine available nation wide? Any particular magazine / book stores that will carry it?

07-05-2007, 06:05 PM	#4 (permalink)
polar Registered User Join Date: Jan 2005 Posts: 653	gee, the driver in the orange car looks familiar, LOL.

07-06-2007, 02:07 PM	#15 (permalink)
xtn McLareghini Bugatterrari Join Date: May 2006 Location: Texas Posts: 6,894	I want it. __________________ 2006 McLareghini Bugatterrari, Storm Titanium... <mods> installed: air horn, Scroth 4-point ASM harnesses, Sector111 halon extinguisher and mounting bracket, Von Hep exhaust and rear panel delete, Pagid brake pads, red Volks CE28n wheels, Toyo RA-1 tires, Nitron SA coilovers, Sector111 (WorksBell) quick-disconnect steering wheel kit. awaiting installation: Scroth "pull-up" lap belts, Sector111 RTD Brace, Tony's heater bypass mod, and dropped steering rack mounting plates. </mods>

07-09-2007, 06:53 AM	#17 (permalink)
Richard 350z Registered User Join Date: Jul 2004 Posts: 245	I would probably subscribe to your magazine if I could, and a price significantly more than $12 wouldn't scare me. But I'm not going to go out of my way to find it on a newstand. One time there I heard there was a picture of me in my EVO on track at the EVO Tuner shootout, in DSport magazine, a couple of years ago. I went all over town looking for that mag. I finally found it, buy what a PITA. __________________ Richard 1994 Mazda Miata - SCCA/NASA SM, ITA, PTE, E2 #94 2006 Mitsu EVO IX MR - bone stock daily driver 2004 Mitsu EVO VIII RS -- modified track day car 1987 Toyota Corrola FX -- cheap car with automatic for my daughter to learn to drive on

07-09-2007, 08:29 AM	#18 (permalink)
rnr daily driver Join Date: Jul 2005 Location: Sunnyvale, CA Posts: 1,979	Can someone post when it starts showing up in newstands? I was at Borders yest and couldn't find it. __________________ http://www.rahulnair.net/blog

07-09-2007, 09:13 AM	#19 (permalink)
JonOrangeElise Registered User Join Date: Oct 2003 Location: San Francisco Posts: 1,890	For you, Rahul, I will save one. :-) Sorry for the shipping delays, everyone! I swear it has been printed! I have a few boxes sitting right next to me, as I type. __________________ 2005 Lotus Elise, "the orange car": hard top, touring, starshield, orange/black Lotus Sport seats, 6-point Schroth belts, 4Tress Harness Bar, SJ Racing 15x7/16x8 track wheels (plus stock wheels for the road), RTD Brace, HIDs, Safety Solutions R3 Head & Neck Restraint System 2006 BMW M3 Competition Package, "the blue car": stock

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