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Old 11-13-2007, 12:45 PM   #1 (permalink)
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Lotus Article in "0-60" magazine

The magazine should be hitting newsstands about now. I helped produce and photographed the piece which is featuring Serebo1's Elise, my Elan, GMendoza's Esprit V8, an 84 Esprit Turbo owned by Ron Shramm (not sure if he is on here), and an Exige S supplied by Lotus
There is also a photo essay from Hethel's 40th anniversary, a short on an turbo Nissan powered 7, as well as an interview with Peter Stevens.

You should be able to find it at Barnes and Noble or similar newsstands

www.0-60mag.com



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Old 11-13-2007, 12:49 PM   #2 (permalink)
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That's awesome, I'll have to pick this up.
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Old 11-13-2007, 12:49 PM   #3 (permalink)
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Nice shots, i do find it a tad ironic you're doing a piece for 0-60 though
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Old 11-13-2007, 12:51 PM   #4 (permalink)
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Nice shots, i do find it a tad ironic you're doing a piece for 0-60 though
because I don't put much weight on performance numbers?
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Old 11-13-2007, 12:55 PM   #5 (permalink)
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I'll bet the photography is outstanding...

Hopefully there are lots of photos of the Elan...
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Old 11-13-2007, 12:55 PM   #6 (permalink)
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because I don't put much weight on performance numbers?
exactly.
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Old 11-13-2007, 12:58 PM   #7 (permalink)
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exactly.
I guess the real irony is that 0-60 mag does not do any performance testing. Why they named it that, I don't know



I have not seen the issue yet
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Old 11-13-2007, 01:01 PM   #8 (permalink)
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Put out by AARP?
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Old 11-13-2007, 01:03 PM   #9 (permalink)
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I'll bet the photography is outstanding...

Hopefully there are lots of photos of the Elan...
I hope so on both accounts

Not sure how much space they gave to each car yet. Hopefully my issue will show up today
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Old 11-13-2007, 01:08 PM   #10 (permalink)
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If anyone is interested, Ron did a behind the scenes write up over at the local OC Lotus club forum


I'll post up some more photos when the magazine has been out for a bit
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Old 11-13-2007, 01:16 PM   #11 (permalink)
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I bought and read this last weekend. Good article.
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Old 11-13-2007, 01:27 PM   #12 (permalink)
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I'll see if I can pick it up... I always love to see awesome photos of Lotuses Is this the first time Serebo1's Elise has been featured in a magazine? If so, all I can say is, "It's about time!"
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Old 11-13-2007, 02:33 PM   #13 (permalink)
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I guess the real irony is that 0-60 mag does not do any performance testing. Why they named it that, I don't know



I have not seen the issue yet
0-60 is the worst and least useful performance stat in the industry. And it's the first one anybody talks about. Not happy to see this magazine's name.
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Old 11-13-2007, 02:47 PM   #14 (permalink)
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Sweet. This is a great magazine. Very entertaining regardless of subject matter. I will go look for it today.
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Old 11-13-2007, 02:50 PM   #15 (permalink)
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That flat black Elise looks really cheap...
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Old 11-13-2007, 02:50 PM   #16 (permalink)
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Hey, you're assuming they're talking about timing a '0-60'. For all you know, they just like going from 0-60 or something. No, really, I doubt I'm right.


I had a hard time telling which was the Elise at first because of the wing on the Elise, but I finally noticed there's no hood scoop on the hard top.


Beautiful pic. What does the magazine write about? Not for this article, but in general?
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Old 11-13-2007, 03:03 PM   #17 (permalink)
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Quote:
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That flat black Elise looks really cheap...
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Old 11-13-2007, 03:16 PM   #18 (permalink)
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Hey, you're assuming they're talking about timing a '0-60'. For all you know, they just like going from 0-60 or something. No, really, I doubt I'm right.


I had a hard time telling which was the Elise at first because of the wing on the Elise, but I finally noticed there's no hood scoop on the hard top.


Beautiful pic. What does the magazine write about? Not for this article, but in general?
This is only the second issue. It is a car mag, but more about experiences and less about technical details. They have a great writing style that expresses emotion and makes for a good read.
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Old 11-13-2007, 03:18 PM   #19 (permalink)
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Beautiful pic. What does the magazine write about? Not for this article, but in general?

Cars
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Old 11-13-2007, 03:19 PM   #20 (permalink)
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You said they don't test the cars and offer performance numbers, so I wondered what they do talk about.
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