Report: Lotus Considering Return to IndyCar, GT and Le Mans Racing Says New CEO - LotusTalk

Administrator · 10-21-2009, 07:19 AM

Along with its announced plans for Formula One next season, British sports car maker Lotus is also looking at expanding its racing efforts to include IndyCar, GT and Le Mans racing. Newly appointed company CEO Dany Bahar made the announcement to employees, stating that Lotus is studying expanding its racing efforts under a new corporate outlook.

Bahar, who comes from working for Red Bull's Formula 1 team and as the former head of marketing for Ferrari has ambitious plans to return Lotus to its former position as a motorsports leader, using motorsports as a way to brand the company's road cars, while using technology gained from racing efforts to help improve those very cars and develop new ones.

Lotus has made known plans to field a two car Evora team at next years Nürburgring 24 Hour race but now it appears as though as more long term plan may be coming into place.

No official decision has been made but we expect to see Lotus cars racing in the European and American Le Mans series in the near future.

More: Report: Lotus Considering Return to IndyCar, GT and Le Mans Racing Says New CEO on AutoGuide.com

jhnmdahl · 10-21-2009, 01:53 PM

So is our beloved car maker Lotus really behind the plans for the Formula 1 Lotus team next year, or is this story misleading/uninformed?

Houston Lotus · 10-21-2009, 01:58 PM

This is great news!

10-21-2009, 07:19 AM	#1 (permalink)
Administrator Administrator Join Date: Jul 2008 Location: Toronto, Canada Posts: 188	Report: Lotus Considering Return to IndyCar, GT and Le Mans Racing Says New CEO Along with its announced plans for Formula One next season, British sports car maker Lotus is also looking at expanding its racing efforts to include IndyCar, GT and Le Mans racing. Newly appointed company CEO Dany Bahar made the announcement to employees, stating that Lotus is studying expanding its racing efforts under a new corporate outlook. Bahar, who comes from working for Red Bull's Formula 1 team and as the former head of marketing for Ferrari has ambitious plans to return Lotus to its former position as a motorsports leader, using motorsports as a way to brand the company's road cars, while using technology gained from racing efforts to help improve those very cars and develop new ones. Lotus has made known plans to field a two car Evora team at next years Nürburgring 24 Hour race but now it appears as though as more long term plan may be coming into place. No official decision has been made but we expect to see Lotus cars racing in the European and American Le Mans series in the near future. More: Report: Lotus Considering Return to IndyCar, GT and Le Mans Racing Says New CEO on AutoGuide.com

10-21-2009, 01:58 PM	#3 (permalink)
Houston Lotus Registered User Join Date: Dec 2007 Location: Houston Posts: 152	This is great news! __________________ 2005 Lotus Elise (stock) http://www.alexbrownracing.net 2002 BMW Z3 (stock) http://alexbrownracing.blogspot.com 2004 BMW E46 M3 http://www.vimeo.com/alexbrownracing 2009 Nissan Armada LE http://www.tmgracer.com/team.php 2008 Tony Kart EVXX - Alex Brown Racing 2007 Stohr Formula 1000 (FB). SCCA/NASA Race Licensed Driver. (3 Class (FB) Race Wins)

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10-21-2009, 01:53 PM	#2 (permalink)
jhnmdahl Registered User Join Date: May 2005 Location: Twin Cities, MN Posts: 821	So is our beloved car maker Lotus really behind the plans for the Formula 1 Lotus team next year, or is this story misleading/uninformed?

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