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#42 (permalink) | |
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Registered User
Join Date: Jan 2005
Location: South Florida
Posts: 172
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#43 (permalink) |
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Registered User
Join Date: Dec 2003
Location: Roman's Castles
Posts: 372
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They are completely mad!
50% of Elise and Exige are sold in Saffron Yellow! This color was introduced on the 99T elise in 2003 and after many requests then sold as a standard for all cars in 2004 and 2005. I love my S.Y. car and i hold her tight! ![]()
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WWW.111R.ORG Americanacci ma li volete pagà sti cazzo de mutui??? 2004 Lotus SY 111R Elise |
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#44 (permalink) | |
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Club111. Got the groove?
Join Date: Oct 2003
Location: Philadelphia
Posts: 5,322
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OK, My take on this. What seems nuts on one level makes total sense on another. If you're selling more of SY than any other color and it's a no cost option, yet you're loosing money on every base spec car, what do you do? You can't up the base price again because it's already pissed off (can I say that on the boards?) too many buyers and besides, the wait lines are gone and the cars are getting msrp if that now. You can't move SY to a "metallic" because it isn't and buyers aren't going to deal with the same color but now have it be an option. So what you do is make a "new" color which is close but slightly different and charge more for it. You may loose some yellow buyers but many will just ante up the extra money to get what they want and now, suddenly, Lotus is making money on more of it's cars again. I can't blame them, noir should any of you. They need to make money on the cars otherwise they should close up the shop and just do engineering. You want to get paid fairly when you work and so do they. The fact that they have gotten "smarter" about the market can hardly be counted against them. BTW, note all the new lifestyle colors which are also more mainstream, again to draw more buyers into a profit source for them.
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Robert (aka Sith Lord of LB) Former Lotus Sales 74 Elite 502 05 Elise (Snuffalupagous..RIP : Laser Blue, Black Leather, Touring Pack, Hardtop )The Wallaby Will Ride Again |
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#46 (permalink) |
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Registered User
Join Date: Dec 2003
Location: Roman's Castles
Posts: 372
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No i think that if 50% choose the S.Y. and it's not a premium color you can leave people choosing it, delete the price add on all colors and add this extra to the sales price! on all cars.
It's quite stupid to increase by 500-600$ the paint color on a car of 50.000 $! Lotus could be good to raise all and put the price at 50.500 instead to ask extra money. Who cares about the 1% of the car's price? If you delete saffron yellow many peolpe could not to buy the car...(i've waited the introduction of S.Y. on european gamma to buy the Elise)
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WWW.111R.ORG Americanacci ma li volete pagà sti cazzo de mutui??? 2004 Lotus SY 111R Elise |
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#47 (permalink) |
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Finally Elise Driver!
Join Date: May 2004
Location: DFW, Texas
Posts: 2,464
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I bet the phantom black has a nice pearl to it, I wonder if they used the name phantom to suggest it's close to RR's black.
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05 Elise Racing Green/Red, Touring, Hardtop, StarShield |
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#48 (permalink) | |
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Registered User
Join Date: Jul 2003
Location: Westlake Village, CA
Posts: 2,154
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I hope that Polar Blue isn't as pretty as Ice Blue, or I will have some regrets about getting my car too early. Not. This puts me behind in my goal to see all colors in person before I die. |
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#50 (permalink) | |
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Lift Addict
Join Date: Aug 2004
Posts: 273
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Quote:
If that is true Solar Yellow is very close to Saffron but metallic. Very nice in person.
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Saffron Yellow/Sport (Exige Wheels)/Hard Top |
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#51 (permalink) |
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Registered User
Join Date: Jan 2004
Location: San Diego!
Posts: 3,127
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oh yeah... now AFTER they give me my car they finally agree to offer metallic yellow... whats next, black wheels!
oh... the suffering! I am suprised about the reds, i would have thought a shade lighter red would be in there amazing line up of colors! never would have guessed they would drop saffron, but if coulda, i woulda gotten mattalic yellow
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Driving it around!
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#52 (permalink) | |
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No, it's not a Ford Lotus
Join Date: Feb 2004
Posts: 1,611
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Quote:
Agreed. http://www.elisetalk.com/forums/showthread.php?t=13212
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Last edited by Johnny B : 06-23-2005 at 09:23 AM. |
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#54 (permalink) |
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Registered User
Join Date: Feb 2005
Location: Pasadena, CA
Posts: 1,617
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I think the Chili Red will be an improvement over Ardent Red. Probably is closer to a Ferrari red.
However, discontinuing Saffron Yellow is a big mistake. That was just the best shade of yellow I have ever seen. I didn't care for the yellow on the New York Auto Show Exige from the pictures I saw. When will these cars start appearing so we can get a better look? Lotus seems good at colors, so they will probably turn out nice. |
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#56 (permalink) |
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Registered User
Join Date: Sep 2004
Location: Bloomington, Indiana
Posts: 56
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It sure will be interesting to see the BIG Elise get-togethers in a couple of years. It will be extremely colorful, like a big bag-full of Skittles...
I simply can't wait to see these new colors. I have really been anxious to buy my new car and this just takes the dreaming fun up a notch! (oh, except Autumn Gold, I was really chagrined to see that as taking up a precious color slot - why didn't they do a nice sherbet orange or something?) ![]() |
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#58 (permalink) |
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sojourner
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Dreaming...
hmmmm. Sherbety orange. I agree. I have always fantasized about a multi-layered car color, (gradient), with a sherbety orange on the bottom portion of the car, then yellow then a light yellow with a slight lime tinge on the top part (fluorescence). Hard to describe. Also I would like to see rather than a pearl white, a white that has minute metalics that reflect the rainbow. I once saw this on a Roadrunner that was black, but when you looked close it reflected the rainbow. It was gorgeous! (Sigh).. I love playing with color. If I was more ambitious, I would get into designing fantastical, yet subtle, graphics on cars, if I could find a skilled sprayer person to render them.
z |
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#59 (permalink) | |
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Registered User
Join Date: Oct 2004
Location: Laguna Hills
Posts: 789
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Quote:
![]() It's too bad they're getting rid of the color and replacing it with two identical (from the PSD - I'm sure there's a difference in person) reds. It really is a beautiful, dark, rich red. |
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