DRB Hicom Says will consolidate Lotus and Proton - LotusTalk - The Lotus Cars Community
 
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post #1 of 19 (permalink) Old 12-04-2012, 05:07 AM Thread Starter
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DRB Hicom Says will consolidate Lotus and Proton

Proton Exora.

I kid you not.

Lotus to make UK comeback - General - New Straits Times
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post #2 of 19 (permalink) Old 12-04-2012, 05:25 AM
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C'mon!!!! Are they kidding or what?! They should just forget Proton for the US and European markets. It's not going to work.

Best they just concentrate on rejuvenating the Lotus brand and let Proton sell cars in Malaysia.
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post #3 of 19 (permalink) Old 12-04-2012, 05:56 AM
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Look on the bright side fellas, at least there's someone (anyone) who's trying to revive the brand and not shut it down.

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post #4 of 19 (permalink) Old 12-04-2012, 06:05 AM
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Looks like they are using it as a way to sell Protons in the UK .

I get a feeling that future Lotus is going to be a very 'limited' company.



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post #5 of 19 (permalink) Old 12-04-2012, 06:13 AM
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Now, the midget van does have folding mirrors...



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post #6 of 19 (permalink) Old 12-04-2012, 01:49 PM
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I was in Malaysia a few years back and got a few rides in Protons, they aren't that bad.

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post #7 of 19 (permalink) Old 12-04-2012, 02:14 PM
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Quote:
Originally Posted by GuppyCaptain View Post
Look on the bright side fellas, at least there's someone (anyone) who's trying to revive the brand and not shut it down.
+1. Or, sell it at this point in time.

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post #8 of 19 (permalink) Old 12-04-2012, 03:38 PM
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Spreading the costs out over a greater lineage is a good thing. Anything to let Lotus work its way back to health post Dany!

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post #9 of 19 (permalink) Old 12-04-2012, 04:34 PM
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Exora, in the fine tradition of Lotus names. Let us take a look at this amazing racing baby!
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post #10 of 19 (permalink) Old 12-04-2012, 04:50 PM
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Exora, in the fine tradition of Lotus names. Let us take a look at this amazing racing baby!
How does it handle?

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post #11 of 19 (permalink) Old 12-04-2012, 04:51 PM Thread Starter
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And people here laughed at the recent photos of a car with a front wing!

This baby has two specially designed upright airfoils to improve laminar flow, and wring every bit of performance from its obviously sporting heritage. I wonder if there's a Troy Queef review of the Proton Exora?
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post #12 of 19 (permalink) Old 12-04-2012, 07:21 PM
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Well seeing how DRB-HICOM has been assembling/manufacturing cars locally for VW, Mercedes-Benz, and Honda, they do have experience in running car companies-----so they might know a thing or two on how to save Lotus. I had originally thought they were just a corporate investment company.

Lotus' name is a very valuable asset/brand so I think we can rest assured they see the potential and won't start suddenly badging hethel cars as "Proton-Lotus".

But if they do assemble for Mercedes Benz, I personally wouldn't mind if they had some parts (like the interior!) done over there and sent back to Hethel!
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post #13 of 19 (permalink) Old 12-04-2012, 11:19 PM
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DRB Hicom think they can copy Porsche and offer an SUV to sell to the masses to help fund Lotus as a sportcar brand.

Except the Cayenne is actually a class leader and top quality performer for high end luxury buyers. And the Porsche badge has cachet that money can't buy. Neither Lotus and definitely not Proton have that brand appeal. Lotus may have some semblence of prestige, but having waited 5 months since buying Proton to announce any plans for Lotus, DRB have effectively devalued their newest purchase because neither customers, dealers, suppliers, or even employees feel safe or secure in these new hands.

The Exora is like choosing a Toyota Previa reject as your cash cow. To be sold in a continent reeling from financial woes and a shrinking new car market, of which remaining few dollars are NOT being spent on cheap ****ty Malaysian cars.

If this is the best DRB can come up with, Lotus and Proton and DRB will be belly up by next year.

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post #14 of 19 (permalink) Old 12-05-2012, 05:02 AM
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Umm, the Proton Exora has been in production since 2009 and has won a bunch of awards. It's not a Hail Mary to save Lotus.

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post #15 of 19 (permalink) Old 12-05-2012, 05:28 AM
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I don't know what you guys are talking about. The article simply says they are committed to saving Lotus, not combining the two marques into a blob.

I wouldn't worry.
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post #16 of 19 (permalink) Old 12-05-2012, 06:58 AM
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I don't know what you guys are talking about. The article simply says they are committed to saving Lotus, not combining the two marques into a blob.

I wouldn't worry.
+1

Using Lotus to bring recognition to their other brands isn't a bad thing for Lotus. It may be a very good thing if they believe keeping lotus small and exclusive (whether profitable or not), helps the overall bottom line as opposed to trying to make Lotus the next Porsche with SUVs and mass produced sedans.


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post #17 of 19 (permalink) Old 12-05-2012, 02:13 PM
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Consolidation?

Loton.
Or how about Protus.
I've been to KL. The proton cars driven by the cabbies were reminiscent of circa 1980's Chrysler K cars.
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post #18 of 19 (permalink) Old 12-05-2012, 02:38 PM
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I don't know what you guys are talking about. The article simply says they are committed to saving Lotus, not combining the two marques into a blob.

I wouldn't worry.
My understanding is they will leverage Lotus engineering on Proton cars to improve Proton marketability. Theyve actually been doing this for years with little payoff

Proton Satria - Wikipedia, the free encyclopedia

How does this help Lotus though? If anything it dillutes it even more I think...and it doesnt have the cachet of a Cayenne either to appeal to soccer moms/trophy wives

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post #19 of 19 (permalink) Old 12-05-2012, 07:29 PM
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I don't know what you guys are talking about. The article simply says they are committed to saving Lotus, not combining the two marques into a blob.

I wouldn't worry.
Thats what the employees of Chrysler and Fiat were told... Or the employees of Jaguar and Tata...
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