I agree with the 'pretentious' label. I've received a number of these 'car company lifestyle magazines' and they are ALL the same:
- Intro/editorial from the CEO talking about 'whatever'
- Random articles with random 'engineer' types talking about some new fangled future engine that runs on unicorn piss.
- some random article about some random car on some random track.
- the random misplaced article about a cool place to travel and/or some cool foodie thing - '5 Days in Rjeykevik' or 'Street Tacos in Tierra del Fuego'
- Very attractive models showing off flair - polos, t shirt, hats, keychains, anal beads, ball gags and baby onesies.
- Some random article with some random celebrity talking about nothing related to said car. 'Alec Baldwin Talks Cancer Research with Danny Gan's Exhumed Corpse'.
- 'Lifestyle' shots of one said manufacturers cars. Always NEVER based in reality. You know the two stock photographs - even if it's for a minivan - one is the beautiful couple in formal attire pulling up to valet in front of an awesome cityscape restaurant/theater/hotel. Nothing says 'high society night on the town' like a Honda Minivan! The other photo is the 'hey, look at us, we are outdoorsy' - it will be the same beautiful couple with beautiful children either in the snow or at the beach. The beach photo will be someone pulling up a wetsuit, back hatch open and a surfboard on the top of the car. The snow one will be the same family, hatch open, mountains in the background and a Christmas tree strapped to the top. Kids chasing a golden retreiver and mom and dad looking insanely Ralph Lauren.
- There will also be over exposed photos of the car driving on a twisty mountain or ocean/lakeside road. There will also be the obligatory 'car at night in city' photo with all the city lights blurred.
Did I describe it well?
-'05 SY Elise (RIP)
-'08 Elise SC (Chrome Orange) - Sold 10/31/2014
-'14 Audi S4 Quattro (Daily Driver)
- -05 SY Elise - my third!