Given today's safety and other prodigious regulatory requirements, which vary in different markets/countries, it is virtually impossible for a carmaker to make a profit relying soley on low-volume / low-priced specialty cars. In my opinion, Bahar's 5-car model business plan may have gone in the direction that some feel was necessary, but let's face it, was nothing more than smoke and mirrors. To say Danny was correct is only partially true, as it could never have passed any semblance of a REALITY check, and no surprise, it did NOT. For the U.S., we are left with the Evora, probably the finest all-around car that Lotus has introduced to the U.S. market, but will sales and variations of this model provide enough sales for Lotus to introduce other models to the U.S.? I am hoping that Lotus will with the Esprit, but can they sell enough to justify the cost. I mean really, look at the 28 years of sales numbers for the Esprit in the U.S., and the expected price tag, can they sell enough to justify it? Lastly, I am hoping for an all new minimalist Elige, but if I ask for this third model, I too may be accused of losing any semblance of reality.
Last edited by vincesf; 12-05-2012 at 10:45 AM.