I have had good success with Warn winches,esp the 3700,but it is overkill if $ are a chief concern. Warn also makes smaller 12v winches.They can be used with jumper cables to a 12 volt battery,or wired directly into the vehicle.
A wireless remote control is also a great thing to have.
Warn is nice because
nice prices(on Amazon)
best accessories,IMHO.ie a plate that fits over a towing ball to use the winch without attaching to a trailer,direct fit accessories------connectors,snatch blocks, wiring harnesses,all for the specific unit.
Really great customer service------------