Lotus Appoints Swizz Beats Vice President Of Creative Design And Global Marketing - Page 4 - LotusTalk - The Lotus Cars Community
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post #61 of 107 (permalink) Old 08-18-2011, 01:51 AM
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40 Rapper Stars And Their Performance Cars
40 Rapper Stars And Their Performance Cars
That makes me feel better!

At least they've done some nice tasteful modifications on these cars!!!

EXTREME SARCASM INTENDED.

I weep for the future.
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post #62 of 107 (permalink) Old 08-18-2011, 05:24 AM
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Obviously Ludacris would have been a better suitor for this job. I mean... "I pull up in a black Lotus, your plaque's are bogus..."

Yeah, that's catchy... Hire him for a global marketing position, too!
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post #63 of 107 (permalink) Old 08-18-2011, 06:18 AM
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WHAT THE HELL is wrong with Lotus?!!

If it was an endorsement, it's okay but to have this guy be the head of creative design and marketing?!!!

You really think most of us would want something designed "creatively" by a rapper? The last thing I want is bling bling, spinners, and crystals on my car!!!!!

This is the dumbest thing to come out of Lotus so far and I don't think it will be the last.

You're pretty dumb if you actually think what you just said will happen.
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post #64 of 107 (permalink) Old 08-18-2011, 06:23 AM
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That makes me feel better!

At least they've done some nice tasteful modifications on these cars!!!

EXTREME SARCASM INTENDED.

I weep for the future.
Most of those are still stock... People are pretty "not intelligent" if they think the future cars will come out with a bunch of added accessories.
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post #65 of 107 (permalink) Old 08-18-2011, 06:36 AM
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You're pretty dumb if you actually think what you just said will happen.
Did you notice that leather Lotus jacket he was wearing at the end of the video? I WANT THAT.

I think he will inject some upscale hip-hop swagger and combine it with some proper sleek UK style/fashion.

Couple that with some young talent that can represent the brand and wheel the hell out of a car at the track, and voila! You will have yourself a loyal customer base in no time...

Hell, that is what I would do...


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post #66 of 107 (permalink) Old 08-18-2011, 09:06 AM
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Most of those are still stock... People are pretty "not intelligent" if they think the future cars will come out with a bunch of added accessories.
Yep, nothing say stock on a Murci like deep dish chrome wheels with 8" lip
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post #67 of 107 (permalink) Old 08-18-2011, 09:24 AM
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Did you notice that leather Lotus jacket he was wearing at the end of the video? I WANT THAT.

I think he will inject some upscale hip-hop swagger and combine it with some proper sleek UK style/fashion.

Couple that with some young talent that can represent the brand and wheel the hell out of a car at the track, and voila! You will have yourself a loyal customer base in no time...

Hell, that is what I would do...
Nah I didn't watch the video. I'm sure the link is blocked off at work. I mostly post while I'm at work because arguing with people all days help my mind flow smoothly and I can multitask better. But now I want to see it to see that jacket. And so I can get it first and make everyone on here jealous.
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post #68 of 107 (permalink) Old 08-18-2011, 09:25 AM
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Yep, nothing say stock on a Murci like deep dish chrome wheels with 8" lip
I didn't say all were stock. And as long as they don't hire Xzibit then we are good.
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post #69 of 107 (permalink) Old 08-18-2011, 10:14 AM
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Maybe I was too harsh on Lotus.
Other companies have hired celebs that have no clue of what they are doing.
Cindy Crawford for Rooms to Go, and Jacqueline Smith for KMart are examples.
Neither one of them knows anything about furniture design or fashion get they get their own collections.
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post #70 of 107 (permalink) Old 08-18-2011, 10:56 AM
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Ferrari Enzo


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both look pretty stock
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post #71 of 107 (permalink) Old 08-18-2011, 10:59 AM
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Nah I didn't watch the video. I'm sure the link is blocked off at work. I mostly post while I'm at work because arguing with people all days help my mind flow smoothly and I can multitask better. But now I want to see it to see that jacket. And so I can get it first and make everyone on here jealous.
Found it.



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post #72 of 107 (permalink) Old 08-18-2011, 11:36 AM
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That's pretty smooth.
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post #73 of 107 (permalink) Old 08-18-2011, 11:41 AM
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That's pretty smooth.
Yup. Somebody had me in mind when they designed that...


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post #74 of 107 (permalink) Old 08-19-2011, 06:08 PM
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lotus is going to become the next scion.
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post #75 of 107 (permalink) Old 08-19-2011, 10:19 PM
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I be wear'n dat jacket right now, yo. Word.
post #76 of 107 (permalink) Old 08-19-2011, 10:42 PM
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Someone is about to get banned...
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post #77 of 107 (permalink) Old 08-19-2011, 11:07 PM
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The announcement is a head-scratcher to me as well, but I'm trying to keep an open mind. Just because someone doesn't SEEM qualified doesn't mean he can't do the job. Steve Young, Gary Fencik, and Muhsin Muhammad are in private equity - in some cases partners at their firms. The super-elitist land of pedigreed MBAs. Their prior experience in the NFL makes them qualified how? Celebrities like Jay-Z and Oprah are not worth billions because they make stupid decisions running their businesses. Mark Zuckerberg, Larry Page and Sergey Brin, and nearly every other first time entrepreneur/CEO in Silicon Valley were certainly not corporate executives by prior qualifications, yet there are many who are quite successful - some extremely so.

Lotus is the smallest independent car manufacturer based on 2012 estimated unit sales (which I think are optimistic at 800). The only smaller ones are Lamborghini (500 - owned by Audi) and Rolls Royce (600 - owned by BMW). The company has performed questionably (at best) from a financial standpoint for the better part of 25 years and has changed hands at least 3 times. A lot of the issues facing the company certainly preceded Swizz Beats and you could argue that it can't get much worse - from a sales volume perspective anyway.
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post #78 of 107 (permalink) Old 08-20-2011, 01:08 AM
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You're pretty dumb if you actually think what you just said will happen.
+1

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Obviously Ludacris would have been a better suitor for this job. I mean... "I pull up in a black Lotus, your plaque's are bogus..."

Yeah, that's catchy... Hire him for a global marketing position, too!
I totally forgot about that. They should have hired Luda!!

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post #79 of 107 (permalink) Old 08-20-2011, 03:20 AM
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Four words.... Keep an open mind.

Corporate marketing is about one thing.... Ideas.

Marketers are always looking for fresh perspectives, fresh eyes, new approaches. There is no guarantee that Lotus will use ANY of Swizz's ideas. But they'll listen.

Inspiration comes from the most unconventional places. When you start looking for inspiration in conventional areas, you'll get conventional ideas. And you'll lose your edge.

I've been in marketing and promotion for ABC for the past 12 years. NBC before that. My best ideas came from the most unconventional places.

Keep an open mind.



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post #80 of 107 (permalink) Old 08-20-2011, 04:37 AM
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If the sole purpose of this move on Mr. Baharís part is to raise Colin Chapman from the dead, then for the first time in recorded history I think there is a very good chance of this happening. I think I hear rumblings already. Perhaps he, (Bahar), is looking for some insight from Colin as to how to keep the marque true to itís roots and heritage by bringing Mr Chapman back? Not a bad idea if thatís the purpose.

Me? Assuming the scenario above is not the true motive, I hope this whole idea dies a quick and quiet death. I most certainly do not own these wonderful little cars in order to be associated with the likes of this character, (Nose Drizzle, or whatever the heck his name is.) I would also never buy another one if that is the image that Lotus wants to project.

Itís a total embarrassment.
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