My point is this: in 6 years, Lotus have sold +/- 4,000 cars in the US. In 2005, they were teetering on the edge. In 2011, they are teetering on the edge (eventually, Proton will get tired of 0% ROE), so let's say the original 4,000 people hate Swizz Beatz, and never buy another Lotus. There will be 4,000 people (+/- 1/1000th of the US population?) who love Swizz Beatz and will buy a Lotus just because of him. Lotus really can't do worse, and they don't particularly care about the current owners, very few of whom (about 6 I'd guess), have bought a second Lotus, brand new.
With no offense intended to the poster, what's so bad about the Swizz guy? I mean, what will he do, bling up the wheels, and put orange leather in the cars? People are already doing this. I don't think he's going to say, hey what would be really cool would be to add 700 pounds to every Lotus, and put in a solid rear axle and drum brakes. He's going to say, let's put in orange leather, carbon fiber up the clams, bigger wheels, etc. People are already doing this. Maybe he really knows something about cars, and will say, let's figure out how to stiffen the engine mounts, improve the brake lines. Who knows?
When someone posts a new interior photo, most people appluad - and rightly so - though there are a few who say, "How many pounds did that add"? So, to each his own, and it seems unfair to criticize Bahar for this move (though without a doubt, it's lamebrained!!).
I'm confused. So a dude want's to do some customization to his Elise and that correlates how to SwizzCheeze?
Dude could do something very classy, ala a Ferrari California, or he can do it uber tacky West Coast Custom stylee.
I'm confused at what you're getting at.