Lotus secures future with new funding - LotusTalk - The Lotus Cars Community
Reply
 
LinkBack Thread Tools Display Modes
post #1 of 47 (permalink) Old 07-19-2013, 04:41 PM Thread Starter
Registered User
 
Join Date: Dec 2012
Posts: 185
Lotus secures future with new funding

by Jim Holder
20 July 2013 12:02am
Lotus owner agrees new strategy, but Bahar's five-model plan is dead
Lotus owner DRB-Hicom has signed off a three-year programme to revitalise the struggling firm.

Although details remain scarce, it has been confirmed that the company has already spent more than £100 million keeping Lotus afloat, and that the rise in sales during that time has been enough to convince it that Lotus is worth investing in.

“We have cleaned up and we are moving ahead,” DRB managing director Tan Sri Mohd Khamil Jamil told Malaysian media, highlighting the financial, technical, marketing and product planning problems the firm inherited when it took control of Lotus’s parent company, Proton.

“We are coming out with the variants based on existing products — variants with improved technology, improved performance, improved quality as well as improved costing,” he said.

The first of these was the Lotus Exige S roadster, and Jamil confirmed that the firm plans to launch more variants of the Evora and Elise. Of the Exige S roadster, Jamil said: “It is not going to sell in big volumes, but it is a big step.”

Jamil also confirmed that Lotus sold 70 cars up to the end of May — as opposed to 80 in all of 2012. Production is now said to be stepping up to 40 cars per month, with 85 per cent of them exported.

It is this revival that is said to underpin business secretary Vince Cable’s willingness to sign off a £10 million investment as part of the Regional Growth Fund. The RGF is designed for new jobs and training and for R&D projects.

Jamil also confirmed that the five-car, five-year plan developed under the stewardship of Dany Bahar has been officially killed off. However, speculation continues that the Esprit project was close to fruition when DRB took over and that it could be revived at relatively little cost.

It was also confirmed that Proton has signed a collaboration deal with Honda, although Jamil declined to discuss the terms of the arrangement.
shawnmkrt is offline  
Sponsored Links
Advertisement
 
post #2 of 47 (permalink) Old 07-19-2013, 04:46 PM
Registered User
 
Allan Gibbs's Avatar
 
Join Date: Aug 2003
Location: Back in Gilbert, AZ(formerly Montrose, CA)
Posts: 7,610
Garage
I smell an Evora convertible.

2005 Lotus Elise- SOLD 6/9/07
2011 Lotus Evora - SOLD 4/18/13
2011 Lotus Evora S - SOLD - 10/7/14
2014 Lotus Evora S IPS - SOLD 2/13/16
2016 Something else in red
Allan Gibbs is offline  
post #3 of 47 (permalink) Old 07-19-2013, 04:48 PM
Registered User
 
low2ground's Avatar
 
Join Date: May 2013
Location: Tarpon Springs, Fla.
Posts: 795
Garage
80 cars sold for the year 2012. Wow.

2015 Porsche Cayman GTS
2012 Lotus Evora S
2011 Porsche Boxster Spyder
2008 Porsche Boxster S
2007 Porsche Carrera S
2005 Porsche Carrera
low2ground is offline  
 
post #4 of 47 (permalink) Old 07-19-2013, 04:48 PM Thread Starter
Registered User
 
Join Date: Dec 2012
Posts: 185
Quote:
Originally Posted by Allan Gibbs View Post
I smell an Evora convertible.
that would be sexy, Especially here in So cal
shawnmkrt is offline  
post #5 of 47 (permalink) Old 07-19-2013, 04:53 PM
Registered User
 
Allan Gibbs's Avatar
 
Join Date: Aug 2003
Location: Back in Gilbert, AZ(formerly Montrose, CA)
Posts: 7,610
Garage
Quote:
Originally Posted by low2ground View Post
80 cars sold for the year 2012. Wow.
And of those 70, I bought two of them in that time period!!! 2 out of 70 is like 3%.

Hey, if someone one wants to buy my 2011 S, I'll buy a 2013 IPS S (now discounted) and make that 3 cars this year. Their 3 2013 IPS S are going for $83,500. Three months ago, they won't budge under $90K. http://www.lotusscottsdale.com/new-lotus-inventory.aspx

2005 Lotus Elise- SOLD 6/9/07
2011 Lotus Evora - SOLD 4/18/13
2011 Lotus Evora S - SOLD - 10/7/14
2014 Lotus Evora S IPS - SOLD 2/13/16
2016 Something else in red
Allan Gibbs is offline  
post #6 of 47 (permalink) Old 07-19-2013, 04:54 PM
Registered User
 
Allan Gibbs's Avatar
 
Join Date: Aug 2003
Location: Back in Gilbert, AZ(formerly Montrose, CA)
Posts: 7,610
Garage
Quote:
Originally Posted by shawnmkrt View Post
that would be sexy, Especially here in So cal
So, now you have a reason to come back.

2005 Lotus Elise- SOLD 6/9/07
2011 Lotus Evora - SOLD 4/18/13
2011 Lotus Evora S - SOLD - 10/7/14
2014 Lotus Evora S IPS - SOLD 2/13/16
2016 Something else in red
Allan Gibbs is offline  
post #7 of 47 (permalink) Old 07-19-2013, 04:58 PM Thread Starter
Registered User
 
Join Date: Dec 2012
Posts: 185
Quote:
Originally Posted by Allan Gibbs View Post
So, now you have a reason to come back.
I would if this ever came out with a V8 or a twin turbo V6



shawnmkrt is offline  
post #8 of 47 (permalink) Old 07-19-2013, 05:07 PM
Registered User
 
low2ground's Avatar
 
Join Date: May 2013
Location: Tarpon Springs, Fla.
Posts: 795
Garage
Quote:
Originally Posted by Allan Gibbs View Post
And of those 70, I bought two of them in that time period!!! 2 out of 70 is like 3%.
It means this board accounts for 20% of the sucker population.

@ Shawn: Profile view very reminiscent of an MP4. Gorgeous.


2015 Porsche Cayman GTS
2012 Lotus Evora S
2011 Porsche Boxster Spyder
2008 Porsche Boxster S
2007 Porsche Carrera S
2005 Porsche Carrera

Last edited by low2ground; 07-19-2013 at 05:13 PM.
low2ground is offline  
post #9 of 47 (permalink) Old 07-19-2013, 07:03 PM
Registered User
 
vkykam's Avatar
 
Join Date: Oct 2011
Location: Toronto
Posts: 218
Let's not get excited about those sales number, peeps...

There are 168 MY12 made for the USA market, as evident from the Certificate of Provenance, so this number is concrete. I highly doubt most of them are sold in 2011, and then you have to factor in the rest-of-the-world sales. The number he's referring to is likely the Malaysia market or the UK market, and the "exports" may be to neighboring countries sold from the "local" dealerships. The exports theory is a speculation on my part, but those sales numbers for sure aren't worldwide sales.


Sent from AutoGuide.com Free App
vkykam is offline  
post #10 of 47 (permalink) Old 07-19-2013, 09:16 PM
Premium Member
 
GuppyCaptain's Avatar
 
Join Date: Mar 2011
Location: Lake Wallenpaupack, Pocono Mountains, PA
Posts: 2,241
Quote:
Originally Posted by Allan Gibbs View Post
I smell an Evora convertible.
God, I hope not! Better start working overtime in that case to cover the cost between my trade-in and the convertible that I'll simply HAVE to buy!

2020 Verde Ithaca Evora GT
2011 Solar Yellow Elise SC
2009 CO Elise SC (R.I.P)
2012 Solar Yellow Evora S
(SOLD)
GuppyCaptain is offline  
post #11 of 47 (permalink) Old 07-19-2013, 09:59 PM
Registered User
 
JAWS's Avatar
 
Join Date: Feb 2011
Location: UK
Posts: 200
I'll correct this terrible recollection of information...

Quote:
Originally Posted by shawnmkrt View Post
Jamil also confirmed that Lotus sold 70 cars in the UK up to the end of May — as opposed to 80 in all of 2012. Production is now said to be stepping up to 50 cars per week, with 85 per cent of them exported
JAWS is offline  
post #12 of 47 (permalink) Old 07-20-2013, 12:42 AM
shay2nak
 
shay2nak's Avatar
 
Join Date: Dec 2003
Location: Calipornia
Posts: 24,900
Good. The press and owners of Lotus cars speak highly of their products, but for some reason they don't sell more. I'm guessing they need to do a way better job of advertising. That of course takes lots of money in itself and I suppose it's better spent on product development & engineering.

** save ~10 lbs gain 1 hp ** EQ: Y=(190*X) / (1984-X) where Y is (HP) and X is (lbs)

'07 Lotus Exige S310


WTC 2
shay2nak is offline  
post #13 of 47 (permalink) Old 07-20-2013, 02:39 AM
Registered User
 
CPA4S's Avatar
 
Join Date: Mar 2013
Location: ottawa area Canada
Posts: 666
Quote:
Originally Posted by Allan Gibbs View Post
And of those 70, I bought two of them in that time period!!! 2 out of 70 is like 3%.

Hey, if someone one wants to buy my 2011 S, I'll buy a 2013 IPS S (now discounted) and make that 3 cars this year. Their 3 2013 IPS S are going for $83,500. Three months ago, they won't budge under $90K. New Lotus Cars for Sale - Phoenix, Arizona (AZ) | Lotus of Scottsdale
S IPS - interesting choice - they seem to slag these transmissions but i like what i see - there is a velvet red in Toronto that i like - great shots on their site:

2013 Lotus Evora S IPS 2+2 | Gentry Lane Automobiles

2013 Evora S - IPS Aspen on venom
2008 Cayenne GTS - manual
2012 991 C2S PDK - sold
2010 997.2 Turbo cab -sold
2008 Boxster RS 60 - sold
2008 Cayenne turbo - sold
2004 996 C4s - sold
CPA4S is offline  
post #14 of 47 (permalink) Old 07-20-2013, 02:48 AM
Registered User
 
vkykam's Avatar
 
Join Date: Oct 2011
Location: Toronto
Posts: 218
It looks better in person... Was there just this past week drooling over it... :-D

Quote:
Originally Posted by CPA4S View Post
S IPS - interesting choice - they seem to slag these transmissions but i like what i see - there is a velvet red in Toronto that i like - great shots on their site:

2013 Lotus Evora S IPS 2+2 | Gentry Lane Automobiles



Sent from AutoGuide.com Free App
vkykam is offline  
post #15 of 47 (permalink) Old 07-20-2013, 04:34 AM
Registered User
 
Join Date: Jul 2010
Posts: 432
Lotus Secures Future, 5 Car Plan Axed



Quote:
With rumors of a future for Lotus swirling, the company will live on as its new owner DRB-Hicom has signed off on a three-year plan to fund the British sports car maker.

Though details werenít disclosed on how much DRB-Hicom will be investing into the brand, it has been confirmed that it has spent over $152 million to keep Lotus alive. During that time, however, the automaker sold enough vehicles to warrant further investing, especially now that everything involved with the buyout from Proton has been completed.

SEE ALSO: Lotus Exige S Roadster to Drop its Top this Summer

As for future plans, Lotus will begin by offering new variants based on existing products but sporting improved technology, performance, quality and most importantly, cost. The Lotus Exige S Roadster was the first of these variants, and more will be coming from the Evora and Elise.

Up to the end of May, Lotus had sold 70 vehicles, compared to 80 in 2012. Production will now be increased to 40 units per month with about 85 percent of them being exported.

Lastly, DRB-Hicom confirmed that Dany Baharís ambitious plan of five models in five years has been axed for something more practical. The Esprit project however, since it was much further along than the other vehicles, could be revived under DRB-Hicom.
Read the complete story on the future of Lotus at AutoGuide.com
AutoGuide.com is offline  
post #16 of 47 (permalink) Old 07-20-2013, 04:39 AM
Registered User
 
lotus69f2's Avatar
 
Join Date: Dec 2008
Location: Bethel, PA
Posts: 1,114
Once again members beat Autoguide tot he punch.

https://www.lotustalk.com/forums/f170...unding-161818/

Should merge threads

Kyle Kaulback '56 Mark VI '71 Type61mX '71 Type69 FF '71 Type 69 F2 '77 Super 907 '91 M100 Elan '91 Omega LotusSport 110 '05 Elise(custodian) '13 Evora S

http://LotusPALS.ning.com/
lotus69f2 is offline  
post #17 of 47 (permalink) Old 07-20-2013, 04:41 AM
Registered User
 
lotus69f2's Avatar
 
Join Date: Dec 2008
Location: Bethel, PA
Posts: 1,114
Quote:
Originally Posted by CPA4S View Post
S IPS - interesting choice - they seem to slag these transmissions but i like what i see - there is a velvet red in Toronto that i like - great shots on their site:

2013 Lotus Evora S IPS 2+2 | Gentry Lane Automobiles
Imagine that with a suedetex interior and manual transmission.

See signature

The color BTW looks a lot different in bright sunlight. My sone calls it Black Cherry which is, I think, more accurate.

.

Kyle Kaulback '56 Mark VI '71 Type61mX '71 Type69 FF '71 Type 69 F2 '77 Super 907 '91 M100 Elan '91 Omega LotusSport 110 '05 Elise(custodian) '13 Evora S

http://LotusPALS.ning.com/
lotus69f2 is offline  
post #18 of 47 (permalink) Old 07-20-2013, 04:54 AM
Registered User
 
brgelise's Avatar
 
Join Date: Sep 2005
Location: CT
Posts: 6,186
At LRP races 7/8-9, the head of Lotus NA? I believe was doen wrencing on Taggert's car getting it ready for the 2nd day of racing. I suggested that the advertisinfg value o f that was pricelss. Think anything happened????NO. They need a TV ad to show the car in motion.

16 Maserati GranTurismo Sport Ext Campio /Grigio Chronos w/full MC Carbon Fiber interior trim, Stock for now
18 Alfa Romeo Stelvio Visconti Verde/Brown Leather Remus Catback,Eurocompulsion Phase 2 V2 intake, 390HP/443ft-lb Tq!
16 Range Rover Sport HSE, Montalcino Red w/Ivory Leather-[/COLOR]- 456HP/412ft-lb Tq
12 Maxda MX-5 Miata GT PRHT True Red/Black leather
11 Lotus Evora "S" Persian Blue, Grey/Black Suedetex/Leather
brgelise is offline  
post #19 of 47 (permalink) Old 07-20-2013, 04:55 AM
Registered User
 
Join Date: May 2010
Posts: 2,081
This is old news and has been covered in another thread. The counts of cars sold relates to Malaysia, not world wide.
Dylan is offline  
post #20 of 47 (permalink) Old 07-20-2013, 05:19 AM
Registered User
 
Join Date: Jan 2007
Location: austin texas
Posts: 1,152
I like how Lotus unbolted the top on the Exige and called it a new model.
texige is offline  
Sponsored Links
Advertisement
 
Reply

  LotusTalk - The Lotus Cars Community > Lotus Discussions > Front Page News

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the LotusTalk - The Lotus Cars Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in











Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome