Based on the pictures I have seen, it only looks THAT pink in certain light. The same way you can see gold in the Chili Red paint when the light hits it right. I haven't seen it in person, but I'm guessing it's a red base coat with a lot of pink pearl in the clear, resulting in a kind of shimmering fuchsia lipstick color.
2006 McLareghini Bugatterrari, Storm Titanium... installed: air horn, Scroth 4-point ASM harnesses, Sector111 halon extinguisher and mounting bracket, Von Hep exhaust and rear panel delete, Pagid brake pads, red Volks CE28n wheels, Toyo RA-1 tires, Nitron SA coilovers, Sector111 (WorksBell) quick-disconnect steering wheel kit. awaiting installation: Scroth "pull-up" lap belts, Sector111 RTD Brace, Tony's heater bypass mod, and dropped steering rack mounting plates.