Another request, probably already talked about, but with recent Evora it seems Lotus have decided to stray a bit from their motto: Performance through Featherweight
Instead they added some weight but also added more power.
Also with recent Elise and Exige they also seem to be adding some more weight.
So for Lotus, please... don't be like every other car company that adds weight with every new model, stay focused on your motto.
I never heard Lotus' motto being 'Performance through Featherweight.'
Certainly their philosophy has largely been about lower power but lower weight as well. Lately their 'motto,' official or not official, I've heard being 'Add Lightness.'
Your point is taken, but Lotus has not always been solely about making one ton or lighter cars. The 7's, Type 14 Elite, Elans, Europas, etc. have all been a ton or less. But those cars were more kit cars than anything else, and were produced at a time when cars were not required by law to do much in the way of protecting the occupants. The first Elises were well under a ton, the Fed S2's right there and the Exige a tad over.
But to get a one ton car on the road today, that legally meets all federal requirements for crash worthiness, safety, emissions, etc. means taking out nearly everything that folks, especially Americans, see as needed for day to day use of a car.
The Elise and Exige are stripped out, limited use cars. If all Lotus makes are stripped out, limited use cars, they saturate their market very quickly. Argument can be made that the Elise/Exige market IS tapped out now as they sell what, maybe a few dozen new Elise/Exige a year in the US now? Certanly far fewer than 100 new Lotus are per year now.
So they HAVE to make a car that has more mainstream appeal, and to do that in goes more carpeting, a nav system, a few more bits of luxury, all the aluminum in the interior covered with a pleasing surface, etc. etc.
A 3000 lb car is still a fairly light road car, all things considered. The Esprit was around 3000 I believe. The Eclat, second generation Elite, and Excel were closer to 3000 than 2000.
I doubt you'll see a 3500 lb Lotus anytime soon, but to make a marketable car here, the strpped Elise/Exige won't cut it anymore.
Of course, the problem with the Evora is more the price than anything else.