Stilling doing God's work
Join Date: Jun 2009
Location: New York
Ford's former exotic brands
Everyone knows that Ford during the crash sold their non-core assets. Ten years later, Volvo, acquired by Geely, is profitable and considering an IPO. Jaguar Land Rover, acquired by Tata, is profitable and considering an IPO. Aston Martin, which also is profitable and owed by PE, filed for an IPO on the LSE last month. Note, Ford, still owns aroudn 10% of Aston Martin.
So, all these companies are either pre-tax or EBITA profitable. Why was Ford never able to make a profit off of these brands? I think it may had been a bit foolish to sell. No?