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post #1 of 7 (permalink) Old 09-10-2018, 10:22 AM Thread Starter
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Ford's former exotic brands

Everyone knows that Ford during the crash sold their non-core assets. Ten years later, Volvo, acquired by Geely, is profitable and considering an IPO. Jaguar Land Rover, acquired by Tata, is profitable and considering an IPO. Aston Martin, which also is profitable and owed by PE, filed for an IPO on the LSE last month. Note, Ford, still owns aroudn 10% of Aston Martin.

So, all these companies are either pre-tax or EBITA profitable. Why was Ford never able to make a profit off of these brands? I think it may had been a bit foolish to sell. No?
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post #2 of 7 (permalink) Old 09-10-2018, 06:11 PM
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It's easy. Ford doesn't understand how to run a luxury car company. Lincoln is another prime example of this!

Granted, lately it sounds like Ford doesn't even know how to run itself...

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post #3 of 7 (permalink) Old 09-11-2018, 06:07 AM
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Granted, lately it sounds like Ford doesn't even know how to run itself...
There has been a lot of 'ink' spilled over Ford's actions of the past 10 - 15 years.

Ford was the only Big Three car company not needing a government bailout during the Great Recession. Its recent actions are kind of scary...if they work, the managers will be acclaimed as Geniuses...if not, they will take the blame for killing an iconic American company!


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post #4 of 7 (permalink) Old 09-11-2018, 09:05 AM
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Ford's last three CEOs have been a Boeing Engineer/Project manager, an MBA hired straight onto the Ford management track out of school, and a uMich Football player with experience at Procter and Gamble and Steelcase Furniture best known for being an axe man..

None really would have had a good grasp on how to profitably mass produce millions of F-150s at the same time as a few thousand boutique exotic cars.
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post #5 of 7 (permalink) Old 09-14-2018, 11:15 AM Thread Starter
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It's just a shame, as all those brands have turned around now and Ford is still stuck in neutral. I think they made a big mistake by selling them off. They should had just got better management. Then again, I think the Ford family still has controlling interest via a trust or something.
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post #6 of 7 (permalink) Old 09-14-2018, 01:49 PM
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Ford was the only Big Three car company not needing a government bailout during the Great Recession. Its recent actions are kind of scary...if they work, the managers will be acclaimed as Geniuses...if not, they will take the blame for killing an iconic American company!
Their credit arm did take a bailout: https://www.cars.com/articles/2010/1...ral-funds-too/

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post #7 of 7 (permalink) Old 09-14-2018, 01:49 PM
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Plus Mazda, who Ford had a stake in and shared platforms with. Soon as Ford pulled out, Mazda got to work right away on a whole new lineup and architecture. Mazda's product is lightyears ahead now compared to what they were a decade ago.

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