I have the opposite theory on what hurts the Esprit market. I believe that if you unrealistically overprice the car for a really long time and then have to dump it cheap because of those actions, you hurt the valuations. It's not that uncommon to see Esprits for crazy money. One guy had a G car in Australia that was, for all practical purposes, a regular G car that was painted like a Bond car. He wanted $120,000 firm.
Guess what? That turns serious buyers away from these quirky cars that would otherwise pay a healthy price. You upset the supply/demand balance for Esprits when those buyers decide they might as well by Ferrari or Lambo for that money.
The market for Esprits is always going to be depressed compared to other more famous brands and models -- that's just a fact. It never reached the brand status, and it won't get there any time soon.
These overpricing sellers that think they are going to fix the market and defend Lotus honor by asking crazy high prices are just like the people that go 50mph in the 65mph fast lane so they can help slow down traffic to save lives.
Don't be that guy. It doesn't save lives, and you won't help the Esprit market by overpricing and letting your car sit on the market forever waiting for that miracle buyer that never comes.
Define unrealistically priced though? $120K for an Esprit? Thats beyond unrealistic, its stupid, absurd, lame, and horrifying all at once. You should know I dont mean THOSE kind of prices! Its not about fixing the market either, its about dealing with the market and how many buyers throw the old "I can get one of those on e-bay for $14K" stuff that Im talking about. They apply that pricing to just about every car out there. Doesnt work. I learned by shopping for a while what you get and dont get and that you need to "up" the ante to get a strong car.
What Ferrari and Lambo are you getting for the same money as a good Esprit? In my cars price range($20K-ish), I would have had to have settled for a totally clapped out, worse performing, harder to maintain, and just as hard to resell Ferrari 308. Lambo? Like a Jalpa? You aint getting one for $20K and if you do I ensure your bank account and blood pressure will both head in the wrong direction. Sure, a Mondial can be had for that money but those arent exactly the most desireable car out there. Thats it unless I forgot some cheaper models.
You can get a nice 4V 308 for S4 money but the S4 will run circles around it. It wont sound as good though
And, check Ferrari parts prices. My friend has an '84 308. Great car. ass-pounding parts prices.
Look - Im probably saying this wrong or something. Im not talking about asking $30K for a G car or $45K for an S4. Im talking about not just dumping the thing off to some clown for the lowest common denominator.
The market will "fix" itself. Once people realize that these cars are rather special and they'll never make anything like it again. People will miss them, along with some other Euro classics.