I dont know man. This car is $40k+ sure. But this isnt a ferrari.
I dont neccesarily agree with your outlook on this.
If things work they work. These guys could have easily priced there coil-overs over $2k when priced next to the other options. Then would you have still made your comment.
I think if things work they work. Just because they are expensive doesnt neccesarily mean things are worlds better than a cheaper alternative.
Disclaimer> i have no idea the quality of these coil-overs they could be junk or they could be a great buy at the price for quaility. My comment is in general.
Knowing they are BC, I would have still made the comment.
When you work in racing and setting up cars for tracks and tire tests, you get a good idea of quality suspension components and their cost.
These coil overs would be a step up on the typical Japanese performance sedan, say for instance my Evo. The Evo is a mass produced car, sold at a lower price point, and it has to be more compliant over the rough stuff. An Elise, on the other hand, is a purpose built sports car designed by Lotus, a company that is paid to design other companies suspensions. The Elise has a suspension that is more geared towards performance on ideal road surfaces. That coil over better have a killer damping curve to suprass what Lotus developed internally.
Is it possible to be better than Lotus's standard stuff? Absolutely. But with that design, materials, R&D, etc comes product cost.
Do not think for a second I just saw a lower price and raised a flag, there is reasoning and experience behind that. These coil overs might be worth a try, especially for someone wanting a cheap way to easily corner balance their car. (can you corner balance the Elise on the stock suspension?) I would love to hear feedback from someone that buys them. If they are indeed a step up from Lotus's sport package, then this is a great deal for Lotus owners.
As far as the Evo comunity, I have heard some positives regarding them.