Join Date: Aug 2018
Location: Central Virginia
Glen is right. I like terse bullet points (like you see in a legal argument - hint, hint)
-The website is ad supported by advertisers who pay to have ads on forum sites
-ALL CONTENT served as part of a website (including this one) is the responsibility of the operators of that site.
-Having a contractual arrangement with a web ad brokering company does not abrogate your duty to not push malware at us
-If you're having trouble with your ad brokers allowing crap in their ad streams to you...
Consider setting up your own advertising department and doing ads yourself. You know...like every print publication did for the last century or so? Then you will have complete and final editorial control over ad content on the site.
Alternatively, threaten your broker with dropping their contract if one more bad ad gets through. Then follow through if one more ad does.
Their fiduciary responsibility is to their advertisers, not you. That's why you don't get much traction with them. If you were to stop using them, they might notice that they coudln't sell ad space to their customers anymore.
Alternatively, take all ads off the site and have a member funding drive. I've belonged to several sites that do this and it generally works out quite well. The members would be more inclined to donate if they saw a P&L of your site operations...