I usually say "More than you can afford pal, Ferrari"....
I actually hate telling people how much the car costs because it absolutely looks like it costs so much more, and when they hear $55K most of their faces drop like "oh, I thought it was an expensive car", and move on. It's all part of owning a Lotus man, get used to it. Still gets more attention than having my dick out in church though, so who cares if it doesn't cost Ferrari money? Doesn't cost Ferrari money to maintain either... And really, down to brass tax, I'm not rich, but I could afford a 993, or 430, or Gallardo, but none of them give me what this car does.
The funnier thing is that many guys here told me I wouldn't have the car long because I'm not a true "Lotus person." Well, they were right about one thing, I'm not a true Lotus person, but I've had the car 7 years, much longer than any other car I've owned, so there you go.