Fingers crossed, Although I wish they would have picked someone that had extensive racing background. Bruce McLaren, Collin Chapman and Enzo Ferrari were passion driven, liked to win at the track and had a massive competitive nature. I keep hearing how they want to promote the "brand"
Danny Behar tried to turn it into Gucci. They should have put the guy responsible for creating the new Exige in charge!
I don't agree. Times have changed and Lotus needs a business person who can get the brand on stable footing - that means financials, quality control, exciting product, dealer support, etc.
McLaren and Ferrari are really no comparisons. You are talking about companies that manufacture highly regarded supercars that sell at 2/3/10x what a Lotus does. In addition, McLaren and Ferrari have built their panache not just on their racing history, but more on the market value of their street cars. Hell an F1 sold at RM for $8M. And we all know the value of vintage Ferraris. Lotus isn't even in the same stratosphere.
And yes, while Chapman had a great philosophy of how to engineer a car, let's be honest - his business acumen was 'whatever'. Lotus, as a company, has always teetered on the edge of going the way of the dinosaurs. Hell, Chapman has been dead for almost 35 years.
I see the comparison of Lotus as more akin to Morgan or even TVR.
Lotus just nailed it when the released the Elige. They need to create their next Elige. The Evora obviously wasn't it. Think about it. The Elige - which really is Lotus' legacy (not the Seven that very few people outside of 'enthusiasts' even know exists) - is going on 20 years old. Outside of the Evora, every car that Lotus has launched in the last 10 plus years has been a variation on a theme. Yes, all that takes money and Bahar pissed it away, but Lotus needs to come up with the next mousetrap - and not ones that all look like scaled down 2005 Gallardos.