Join Date: Apr 2006
Location: Green Cove Springs, FL
Back in the day, the "Lotus" brand was an understatement. A heritage built on racing, not rhetoric. It was more "watch what we do, not what we say". It was backed up with several World Championships and a victory in the Indy 500, the first rear engine car to do so. Today, with Geely they have turned that reputation on it's head.
Now of course, the new ownership offers investment capital but what have they done so far? Introduced a multi-million dollar electric hypercar with a lot of pomp and circumstance but absolutely no proof, not a single video of this car even running under it's own power, let alone a single documented road test. Just promises on paper. Now Evija will appear in Monterey. Will this be nothing more than a static display viewed only from behind ropes? How far along is Lotus with the actual production version? Isn't it only going to be sold for "show and display" in the US anyway? Why even show it here then? Oh, so all can see that the company is back for real and is a viable alternative to Ferrari, McLaren, and Bugatti. Wasn't that where Bahar was headed? Where does this leave the current Lotus enthusiast?
So now we have a new logo. It's already being used on the corporate website. More style over substance. Instantly, every dealership has literature, marquee signs and logos on their walls that are outdated. Whatever few dealers we have left are going to have to pony up for new replacements. So who is pulling the strings at Lotus? They might as well just replace the letters on the roundel with G E E L Y. Can someone do a photoshop of that? I wonder what Chapman would have thought about all this posturing. There is another thread suggesting new car names. I submit: Evajina. That's Evija's feisty little sister. Don't ask about her reputation.
On the other hand maybe once the logo in incorporated into a 3D badge and placed on the nose of an actual car I should withhold judgment but the sticker just isn't doing it for me. Good grief, look at Colin's "stickman" initials.