So what exactly is the complaint here?
That Chris got the first car? Where were the rest of you 6 years ago when he was pushing to get the car here?
That he is selling it because he can't afford it? Why don't you make him a paypal donation then, to help finance him?
That he has voiced a negative opinion about speculators? Do you honestly believe that he's trying to make a profit here? If and when the Elise becomes collectible, his is one of the most collectible of the bunch. If anyone stood to realize long-term gains on an Elise, it would be Chris. He's gaining nothing by selling.
Besides all that, how is it anyone's business what Chris can afford or chooses to do w/ his free time? I think he's shown good intentions in setting his reserve at MSRP (on the first car delivered, mind you).
As for Lotus' image in the US, Chris isn't doing as poorly for them than that ad agency they hired - and he's not charging them. I think overall, he's been a winning proposition for Lotus - proof that they put real people ahead of the mega-rich. The fact that he has to sell the car for financial reasons is proof of that.