WSJ magazine write-up - LotusTalk - The Lotus Cars Community
 
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post #1 of 1 (permalink) Old 03-01-2011, 03:29 PM Thread Starter
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WSJ magazine write-up

A nice 3 page write-up about Lotus' come back to the car market in the Wall Street Journal magazine. I think the WSJ magazine is a once a month periodical to the print subscription. It tells how Lotus is trying to sell a brand image life style along with it's new cars. Much in the vein of how Ferrari makes 100 million a year selling key chains and hats. A very good article.

Nightfall Blue, Hard top, Starshield, urge-to-drive pack is standard im told.
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  LotusTalk - The Lotus Cars Community > Lotus Discussions > Lotus in the Media

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