Enough with the negativity threads
This is a $1B dollar project that Lotus needs to get funding for and whether it's Proton who provides the financial backing or some other manufacturer who buys Lotus, I'm 100% completely onboard with this
Trust me, I get it. You guys were attracted to the whole "performance thru lightweight" philosophy but in the end, Lotus is in the business of being profitable and regardless of what you feel how the company should have been run, Lotus has been unprofitable for MANY, MANY years.
Something had to eventually change and I for one am happy that it took a REAL marketing person to market Lotus better than his predecessors who were more engineers than marketing experts...no offense to them btw.
Like the saying goes, "you can't have your cake and eat it
The niche market (Elise/Exige) dried up years ago and unfortunately more used Lotus cars were/are being sold than new.
This if nothing else gets people talking about Lotus good, bad or indifferent but more importantly, will cater to the masses.
I remember when the whole 993 vs. 996, air-cooled vs water-cooled and yada, yada, yada debate went over, yet Porsche managed to become the most profitable auto manufacturer in the business. Even in a down economy where my industry had the worst August in history, Porsche along with Audi had a strong earning.
People talk about the Chris Bangle design yet BMW sold more cars in that ERA than previous designers.
Everyone speaks of a crowded market, really? I see Aston Martin, Ferrari, Lamborghini and Porsche/Audi. Does it really hurt the market or better yet would customers really feel insulted that Lotus has entered this market? Maybe to enthusiasts but to the masses which Lotus is catering to, it's not. Variety is the spice of life, Lotus is part of that spice and isn't it many of you who say competition is good for business?
If not now, when is Lotus to enter this market and show case their engineering prowess? I mean, C'mon now! They've won soo many awards and achieved many accolades, why not give them a chance?
Don't look at these designs as final products but rather, look at them with the potential of being much better. 2013 is when we "should" see the first model (Esprit) and there's many things that can happen to better the product. Also, look at it as a way of funding their way to the true Lotus mantra which cannot be achieved thru the current system.
To me it's a small price to pay although I'm really digging ALL their concepts.
I keep reading, "Colin Chapman would be rolling in his grave
", really? I think Mr. Chapman would have done this years ago and still be the innovator he was and not wait 13+ painful years of being unprofitable.
I cannot wait until the LA auto show when these same cars will be on display at the same location Lamborghini is typically at
Here's hoping for the best, GO Lotus
This is where people typically say, "FLAME SUIT ON", me? Fire at will