First the looks of the show cars. The Elan is definitely the best looker to me! All show cars are over the top looking for rxn just like this. Guaranteed they're reading these threads!!
Second, Looks like Evora is a 5 year stopgap measure
Third, one doesn't need both an Exige and Elise (identical cars with slightly different body panels). That makes sense to me.
As to the prices points discussed earlier.
"I'm happy with their new models but they must keep their price range acceptable under Ferrari and lambos. The Elise and Exige still have their own place with those futur coming models because they deserve a totally different kind of customer.
The Elan and the Esprit look awesome and very modern. I wish I could afford the new Elan.
This is how their product line should be priced : MY idea is as followss
Elise : 55k-60K (50-65K NA v. s260 type variety)
Exige : 70-75K (not needed, new body is best of both worlds)
Evora : 80K-85K (66K base-85K for an s model)
Elan : 100-105k acceptable
Esprit : 150K acceptable"
They need to keep the entry point reasonable to get younger or less affluent buyers into the brand earlier. Or keep us track toy types in the mix. I feel very strongly that not only has the economy hurt recent sales, but prices have escalated far too aggressively. I would already own a new Evora for 70K, maybe 75K tops Loaded but not for 85K!. Or if I could have gotten a ~2008-2009 Elise with Katana power levels for ~60K tops, I'd have traded in my 2005 for one. I'll bet there are a lot of folks looking at the stickers like I do. For 50K loaded in 2005 the Elise was a great deal. Price out a loaded (equally) one for 2010 in a down economy, see what I mean!
Lotus to me is Mario Andretti, Formula 1, legendary, it is for those of us that want extreme performance, but with a uniqueness of character that big $$ alone can't buy. The Esprit is STILL on my radar 25+ years after I first saw one or saw them in Bond flicks!
Getting back to the new, however, change is good. Look at the incredible new Jag XJ v. the ~40yr evolution of the old style. Even Porsche is going to finally give up that archaic old design on the 911 someday. Awesome car, but its getting pretty boring to look at a new set of headlights or blah, blah, blah!
Again, that Elan is gorgeous, but if that new Elise has the Toyubie powerplant I suspect is in development, aka STi motor, that would be a dream come true, cause the thing I miss most about my STi was the torque laden motor!!!!!!!!!!!!!!!!!! 2500-lbs and 350 big torque HP would be a track slayer!! kinda like Z06's are now.
If nothing else, the next few years are going to be fun to watch on the Lotus front.