I for one have no interest in a $200,000 Lotus. I became interested in Lotus after seeing Jim Clark & Graham Hill drive the Lotus 49 GP cars and after seeing the type 47 Europas at the BOAC 500. That interest festered until (and after) I bought a 4 year old Europa Special in 1978. I still have the Europa and recently added a 2012 Evora S. I like cars that I can work on, although not necessarily for huge projects like engine rebuilds. Lotus maintenance/repair is often fairly easy when compared with other exotic cars. McLaren? A friend of mine bought one and said the warranty is voided if you or anyone else not employed by McLaren puts a wrench on it! Count me out of that jive.
Lotus needs an Elise type car, an Evora type car, and the "it's inevitable, so let's get it over with" SUV. Why would anyone buy a $200 grand Lotus when there are so many other cars (one year old Ferraris, McLarens, Lambos, etc.) in that segment each of which has a far better dealer network in the US?