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The subject line is on my keychain. I have been wondering for years what this means. It's from my M100 Elan. Any thoughts?
 

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lotuscar, that was the ad campaign when the M100 first hit the US ( I had one). They went all out and spent tons on promoting the car. They had a nice video available to prospective customers as well.

The ten minute moment of truth was the motto for the m100 US car. Meant that taking a ten minute test drive would basically convince this was the car you had to have.

Unfortunately only convinced about 500-600 people and not the 1500 the "marketing experts" had predicted would sell in the US.
Chris
 

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Robert,
YOu might have bought it from me, I sold several on ebay a few years back, also had the original NY auto show brochures a few of the really nice press kits,

Chris:)
 

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Yep, I went straight to a dealer, drove the car and told him the truth is I didn't like it. I suspect the "moment of truth" didn't quite convince enough of the loyal Lotus following.
 

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The m100, though not historically in the Lotus mode was a terrific car for what it was.

A lot of factors contributed to it's failure. R&D costs were obscene and component expense, mediocre engine, fwd. And price point was about 10-15k higher than initial estimates.

Also, it's one of the few modern era lotus that's value has held up well. They still go on ebay for high teens and the real world price of the new cars was about 27,000 (original price was 42k but price dropped because they weren't selling)
Chris
 

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A mentioned the 10 Minute Moment keychain was part of a marketing campaign for the M100.

The idea was take a 10 minute test drive in an M100 and you'd get a keychain. The brochure was "10 Reasons to Buy".

Here are some of the elements that made up the campaign.

1) The campaign in the showroom - the car, the vid, the standee, the keychain
2) The standee
3) The VHS vid for the dealers to give and play in the showroom
4) The 10 Minute keychain

Cheers,
Kiyoshi
 

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This must be the oldest thread ever brought back to life -poke-
 

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The car was very high to make. It cost more to make then the Esprit of that year and sold for almost 25k LESS.

I have always felt that GM (who owned Lotus at the time) used the M100 and Lotus to develop lots of things for GM's coming cars and then charged it off to Lotus and the M100.

The corvette top mechanism that came after is almost an exact copy of the Elan. The GRP body panels. The FWD setup that was absolutely the best front wheel drive car ever produced was for sure used on other GM cars.

The car is really a great car. I had 5 of them over the years. The only bad part of the car were the front brakes. They were horrible and you could not lock up the car. No how...no way. I almost got killed twice in the car and once when my son was with me. That was before we had a reasonably priced big brake kit and why we sold our Elans. I had 3 at one time.

I would love to talk to the guy that designed and or appoved the use of those front brakes and ask him "what the hell were you thinking?" And then take him out on the back roads for some white knuckle braking.

We now put on a big brake kit that transforms the car.
 

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Which one?
Send me an email off list and I will send your email to the guy in the UK that gets them. They were about $800 when the pound was low...

tvacc *at* lotusowners *dot* com
 

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The car is really a great car. I had 5 of them over the years. The only bad part of the car were the front brakes. They were horrible and you could not lock up the car. No how...no way. I almost got killed twice in the car and once when my son was with me.
"Really great car" it almost killed you? I couldn't believe that was based off the Geo Storm/Isuzu Impulse, for the original 42k price tag asked. I think it was a horrible price for a dressed up/convert Geo Storm? Now before you bash I had 3 Geo Storm GSI's in the 90's for 14k-19k price tag that was a great car. Put a LOTUS badge on it and try to sell it for 40k was a big rip off, sorry.
TADTS
 

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Umm, I'm not a big fan of the M100 Elan but the only thing that was related to the Geo Storm was the drivetrain. Most everything else about the car was unique to it. Calling it a tarted up Geo Storm is like calling the Elise a reskinned Celica.
 

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Umm, I'm not a big fan of the M100 Elan but the only thing that was related to the Geo Storm was the drivetrain. Most everything else about the car was unique to it. Calling it a tarted up Geo Storm is like calling the Elise a reskinned Celica.
Ditto.

Everyone I know who owns an M100 loves the car. I can't generate any enthusiasm for it, but after a few laps at Hethel in '90 with Alastair McQueen's coaching, I'd have to say it is a very capable car. I found the FWD to be almost transparent.

I guess I was already on my way to the Elise, just didn't know it yet. :)
 
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