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Group Lotus plc has teamed up with Hot Wheels�, the famous global die-cast brand, to design, develop and produce a Lotus Hot Wheels� Concept vehicle. This 1:5 scale model was on display to the world at the annual SEMA Show at the Las Vegas Convention Centre between 29th October and 2nd November 2007, and a 1:64 scale version of the design will become part of the Hot Wheels� product range in spring 2008.

To celebrate its 40th anniversary next year, Hot Wheels� approached Lotus and other world leaders in the automotive industry with the challenge for each company to produce a vehicle that embodies its own engineering philosophy and brand. The result from Lotus is a stunning open-top two seat sports car concept.

Russell Carr, Head of Lotus Design said; �This was a dream job for the design team because, for many of us, when we were children, it was Hot Wheels� that first ignited our passion for cars and design. Lotus Design�s international reputation for designing visually dynamic and exhilarating sports cars perfectly fitted the brief for this programme and we relished the opportunity to design a concept that was free from the typical technical and legal constraints of a full size car. In addition the design offered unique challenges because it has to work as a toy and we therefore had to remember how specific views, features and tactile qualities of toy cars fascinated us as children. I am very proud of the final design by Steven Crijns that succeeds in being both instantly recognisable as a Lotus and a Hot Wheels� Car.

Full Article with the new 2007 Lotus Hot Wheels Concept and some incredible photos you can find here:

http://bestsupercars.com/cars/2007/2007_Lotus_Hot_Wheels_Concept.html
 

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Please stop. All of these have been posted here before. This is OLD news.
 

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Never mind. Interesting spam technigue
 
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