No doubt a lot of current Porsche buyers buy for brand status but there is also a large block that buy because they love the way they drive. I've owned 2 Cayennes and my wife's car is a Macan S and I love them. They all drive like a 911, are fun, and are generally bulletproof (but when they do break out of warranty holy cow they are expensive!).There's an old motorcycling saying that fits (coined for Harley buyers over the last 20 years): "$10,000 and 10 miles does not make you a biker." The Porsche variant would be something like '$100K and a track day doesn't make you fast.' In other brand P news, I was driving my kid and me to work in the (Stock, NA) Elise today and a neighbor in a Macan S tried to impress me with its acceleration. I was unimpressed. OTOH, Porsche is making lots of money selling Macans and Cayennes to...brand shoppers.
ps. as for the "fast" comment I always have a good time passing a new 911 at a track day when we are testing our 15 year old Honda race car (ChampCar Endurance Series). The drivers are thinking "wtf how is that POS passing me"?