The below points is why the Lotus Emira has a pricing problem. Lotus nailed the looks.
- Add a few options your over 100k
- New Z06 will have a lower MSRP which is a Extreme performance sports car
- New Z51 C8 has a much lower MSRP & better performance
- Porsche GT4 will hold its value better with better dealer network & following
- Dealer Network (Not Good) matters many don’t want to sacrifice
- Power Matters to most buyers of sports cars
- Toyota Camry motor is a negative when attracting new audience. I loved mine in my Evora but I had to explain it to non Lotus enthusiast.
- I would have launched the Emira with the AMG motor tweaked to 425ish HP. This would have helped bringing in new buyers.