If you want Lotus to survive they need to compete with Porsche and other mass produced cars brand.Enzo Ferrari said, when you buy a Ferrari, you buy the engine and you get the rest of the car for free.
With a Lotus, you buy the chassis and the handling dynamics. The rest of the car is free. Can we just STOP comparing a Lotus to mass produced German cars!
They are themselfe saying they want to grab some Cayman and C8 customers with the Emira.
The average car guys enthousiast is the targeted customer just like the Elise and the Exige was not the rich and fortunate Ferrari's lambo's customers. Those will continue to buy 300K-500K cars to proudly show their standing level.
They are not attacking Ferrari with the Emira. Your philosophy / vision do not apply here.
The way you are thinking about Lotus is already dead.
Geely did not buy Lotus to have the same bussiness plan marketing strategy position into the market as before.
If you always do and think the same ; the results arent going to change either.
Did you miss the chapter where Lotus have been purchased several time in the past because they are not profitable ?
Would you continue to operate your own bussiness just for the pleasure to continue to be a small niche special company but not really making monney ?
Volume is the key today and to get volume you need to mass produce like Porsche does period no matter if you like it or not. Who better placed than a chinese group to know that.