The day after, Lotus responding to the fire fools
From: Lotus Cars UK
Sent: donderdag 1 april 2004 19:10
To: Europe Territory Managers; All Lotus dealers
Subject: Reponse to fiery April Fool's joke
RED HOT LOTUS, BUT NOT ABLAZE
World-famous sports car maker emerges unscathed from "tumultuous 3 hour blaze"
Reports that Group Lotus' headquarters in Hethel were destroyed by fire this morning, 1st April 2004, could have sent a shockwave across the world.
However, a spokesman informed the media that initial reports by rogue investigative journalists may have been slightly misleading regarding the severity of the blaze. In reality, the worldwide community of Lotus
customers and fans can breathe a huge sigh of relief, as the reports were identified as a very clever April Fool's joke.
It is, in fact, business as usual in NR14, and that is producing exceptional sports cars and undertaking world-class engineering consultancy for the world's automotive industry.
"The simple fact is that no fire is as strong or as powerful as the burning commitment we have here at Lotus," said Victor Kiam, deputy chairman, Group Lotus. "This is a company of extraordinary skill and
expertise, and that we find ourselves hard at work this morning is entirely predictable."
Indeed, by all accounts, by 7am this morning, the site was open once again, ready for a standard working day. Remarkably, no evidence of the destructive towering inferno was visible.
It has been an exciting and thrilling morning, like most days at Lotus.
And what's more, the only thing smoking at Hethel this morning was burning rubber out on the famous Lotus test track - as per usual.
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Group Lotus plc (Co. Reg. No. 606189)
Lotus Cars Ltd (Co. Reg. No. 895081)
Registered Offices, Hethel, Norwich, Norfolk, NR14 8EZ, England.