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Found this one:
Toyota to scrap Celica, MR2 models

By Shawn Langlois, CBS.MarketWatch.com
Last Update: 3:19 PM ET July 16, 2004
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SAN FRANCISCO (CBS.MW) -- Toyota Motor on Friday officially announced plans to discontinue its demand-starved Celica and MR2 sports cars by the end of the 2005 model year, paving the way for brands such as the Scion.

Sales figures for the two cars have been extremely low, especially when compared with the wildly popular Camry and Corolla models.

"Our dealers tell us that the volume has been so small that certain stores haven't had one of these on the lot for months and don't know when they will get any more," said Mark McCready, director of pricing strategy and market analysis at CarsDirect.com.

To put demand in perspective, Toyota in June sold 37,603 units of its best-selling Camry, compared with only 790 Celicas and 263 MR2 Spyders.

Mike Chung, pricing and market analyst at Edmunds.com, said that the market will now move toward the comparable Scion line.

"People are just beginning to realize that Scion is Toyota, and Toyota doesn't want to cannibalize their own brands," he said.

The Celica was first introduced in the U.S. in 1971 and has drawn such accolades as Motor Trend's "Import Car of the Year," one of Car and Driver's "Ten Best Cars" and Consumer Reports "Most Reliable Sporty Car."

"The past few years, however, have been very challenging for both Celica and MR2 as competition in a segment where 'what's new' dominates," Don Osmond, general manager at Toyota, explained in a statement.

Toyota's "what's new" brands include the Matrix and Corolla XRS, Solara sports coupe and the Scion XA, XB and TC, said Osmond.

Gabriel Shenhar, senior test engineer at Consumer Reports, said the announcement had been expected for a long time.


http://www.marketwatch.com/news/yho...234
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Toyota habitually kill off their performance models.
Once the model name loses its luster, they nix it.
their philosophy has not changed with this news imo.

I would be concerned about the number of engines available for the Elise.

I've not had any concerns about the engine. In the Elise app there were some oil pick up liabilities but hethel has already corrected the issue.
I'd rather think that with the possible exception of cooling issues due to its location in the Elise, the engine probably will be more unstressed in the Elise as it will only have to lug 2200-2300 pounds as opposed to 3300-3400lb or more(seats four instead of 2) in the Celica.
m.
 

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I thought the engine was designed by Yamaha, but produced by Toyota.

In any event. I bet Lotus has a multi year contract with Toyota, so I wouldn't sweat it!
 

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The engine is built by Yamaha, at least the ones at the Lotus factory are, in fact Yamaha is cast into the head and block. I ask about it and was told that Yamaha make the engine.
 

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Does anyone have more information about those Celicas? I have not seen any Celicas in road racing other than a few in Showroom Stock SCCA racing.
 
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