The March 22nd issue of Time has a photo of a yellow US spec Elise with hardtop. The text reads: "With acceleration from 0 to 60 in under 5 sec. and a top speed of nearly 150 m.p.h., the two-seat, 190-h.p. Lotus Elise roadster is sleek, sexy...and affordable? When the newest model from the British sports-car maker arrives in U.S showrooms in late May the base sticker price will be $39,985. That's less than half the price of the Lotus currently being sold, the Esprit. With the shift to thrift, Lotus hopes to attract a broader customer base, including women, by competing against sports machines like the Audi TT, Honda S2000 and Porsche Boxster. Lotus thinks it can rev up its U.S. business, now idling at about 125 Esprits, and sell up to 2,400 Elises a year. The Elise has scored in Europe, where the model debuted in 1996. Since then, Lotus has sold almost 20,000 of the congenially priced autos."
Awww gosh, won't we be just darling in our congenial yet sexy Elise as we cross-shop the TT?
Now where is that dang cupholder?
Richard Fogg
Richard Fogg
Awww gosh, won't we be just darling in our congenial yet sexy Elise as we cross-shop the TT?
Richard Fogg
Richard Fogg