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Elise makes Time magazine

2666 Views 22 Replies 14 Participants Last post by  jml1952
The March 22nd issue of Time has a photo of a yellow US spec Elise with hardtop. The text reads: "With acceleration from 0 to 60 in under 5 sec. and a top speed of nearly 150 m.p.h., the two-seat, 190-h.p. Lotus Elise roadster is sleek, sexy...and affordable? When the newest model from the British sports-car maker arrives in U.S showrooms in late May the base sticker price will be $39,985. That's less than half the price of the Lotus currently being sold, the Esprit. With the shift to thrift, Lotus hopes to attract a broader customer base, including women, by competing against sports machines like the Audi TT, Honda S2000 and Porsche Boxster. Lotus thinks it can rev up its U.S. business, now idling at about 125 Esprits, and sell up to 2,400 Elises a year. The Elise has scored in Europe, where the model debuted in 1996. Since then, Lotus has sold almost 20,000 of the congenially priced autos."
Awww gosh, won't we be just darling in our congenial yet sexy Elise as we cross-shop the TT? :D Now where is that dang cupholder?

Richard Fogg



Richard Fogg
1 - 20 of 23 Posts
Wow, I didnt realise what a bargain I was getting until I read that article! Women will be driving these cars too...WOW! :eek:

LOL
MW<
Driving an S2000???????????????? IS ya crazy!?

Don't you dare think of jumping the elise ship. Too close now.

Chris
Modern Wedgie said:
Wow, I didnt realise what a bargain I was getting until I read that article! Women will be driving these cars too...WOW! :eek:

LOL
:eek: Women... I was told only one female driver would be allowed per continent:D
arefog said:
The March 22nd issue of Time has a photo of a yellow US spec Elise with hardtop. The text reads: "With acceleration from 0 to 60 in under 5 sec. and a top speed of nearly 150 m.p.h., the two-seat, 190-h.p. Lotus Elise roadster is sleek, sexy...and affordable? When the newest model from the British sports-car maker arrives in U.S showrooms in late May the base sticker price will be $39,985. That's less than half the price of the Lotus currently being sold, the Esprit. With the shift to thrift, Lotus hopes to attract a broader customer base, including women, by competing against sports machines like the Audi TT, Honda S2000 and Porsche Boxster. Lotus thinks it can rev up its U.S. business, now idling at about 125 Esprits, and sell up to 2,400 Elises a year. The Elise has scored in Europe, where the model debuted in 1996. Since then, Lotus has sold almost 20,000 of the congenially priced autos."
Awww gosh, won't we be just darling in our congenial yet sexy Elise as we cross-shop the TT? :D Now where is that dang cupholder?

Richard Fogg



Richard Fogg
There's that mention of 2,400 cars again. Doesn't look good for those way down on the lists.
Derek said:
:eek: Women... I was told only one female driver would be allowed per continent:D
If that were the case, there would be one very serious cat fight between OFM and I.
Modern Wedgie said:
If that were the case, there would be one very serious cat fight between OFM and I.
Cage match? ;)
Put it on pay-per-view and have the proceeds benefit EliseTalk :D
arefog said:

Awww gosh, won't we be just darling in our congenial yet sexy Elise as we cross-shop the TT? :D Now where is that dang cupholder?

Richard Fogg



Richard Fogg
"Year One" I say buy the Elise in it's first year if you can because the price will probably go up, there will probably be cupholder, vanity mirrors, 19" rims, navigation systems and adjustable pedals for all the Americans that want a "sports car" like the Audi TT or SLK. :(

I feel lucky to be on the list for the 2005 Elise "Year One" in the US.

Neil
Lotus Fury said:
Cage match?? Death match more like it.
I vote for mud wrestling:)
Girls Girls,

I think most of the orders were placed by we of the fairer (and faster) sex.
See you where the yokahama meets the road..
G
This does not appear in my issue of Time... which page?
ivan1 said:
I vote for mud wrestling:)
I vote for transio wrestling. First woman to pin me wins ;)

Actually, scratch that... a woman that can pin me is a scary thought.
SeaBayR said:
Girls Girls,

I think most of the orders were placed by we of the fairer (and faster) sex.
I don't think so.

I believe that Lotus is limiting sales to one female per dealership just to maintain the proper balance of testosterone vs estrogen required to market a high performance sports car. :p

Actually, my wife will own mine for the sake of a tax writeoff on her business, but she won't ever drive it (doesn't do manual transmissions). She is looking forward to its arrival - almost as much as me!
be careful - it could be a ploy - if she leaves you, she takes the elise with her:D
ivan1 said:
I vote for mud wrestling:)
Now those would be OneFastTicketSales.
Kelizey, it was on page A3.

Richard Fogg
G
Strange... no A section in my home-delivered Time.

Must be a news-stand thing!

Not to worry... I know what one looks like!

:)
ivan1 said:
be careful - it could be a ploy - if she leaves you, she takes the elise with her:D
She can't afford to leave me. She makes too much money and wouldn't want to pay alimony! As long as we are married, she gets to decide how we spend most of our money as long as I get the occasional perk (like an Elise).
1 - 20 of 23 Posts
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