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DULUTH, GA (September 1, 2004) – Lotus Cars USA, importer and distributor of British made Lotus sports cars, announced a change in the MSRP of its new Elise two-seat roadster today, citing adjustments for exchange rates. Effective September 1, 2004, the MSRP for a base 2005 Lotus Elise is $40,930, up $945 (2.3%) from $39,985. Option package costs and delivery charges will remain unchanged.

“The Elise continues to offer a superior value due to its outstanding performance and limited production volume,” said Lotus Cars USA CEO John English. “We are reluctant to increase prices from the introductory levels, however a challenging exchange rate environment requires Lotus to make an adjustment at this time.” English noted that the price increase is substantially less than the actual devaluation of the U.S. Dollar against the British Pound since the debut of the U.S. market Elise.

A special temporary forum has been created for discussion of this issue.
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